DAYTONA Rising in the Spotlight for Daytona 500
Sunday’s Daytona 500 marks the first NASCAR Sprint Cup Series race at the re-imagined Daytona International Speedway after the $400-million capital project transformed the facility into the world’s first motorsports stadium.
The project produced five expanded and redesigned fan entrances called “injectors,” 60 new trackside suites, three new concourse levels for fans that will span the frontstretch, 11 social areas throughout the frontstretch that are the size of football fields and filled with video screens, 17 elevators and 40 escalators.
Daytona Rising gives the area an economic boost by providing 6,300 new jobs, $300 million in labor income and more than $85 million in tax revenue.
There are now twice as many restrooms and three times the total of concession/merchandise points of sale, making the fan experience more convenient. Race enthusiasts can also enjoy premium viewing on the new hospitality level that transitions the hospitality experience from the old temporary chalet model to a permanent climate controlled high-end experience within Daytona International Speedway.