PEAK Becomes Title Sponsor of NASCAR Mexico Series

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Steve O’Donnell (NASCAR, Executive Vice President and Chief Racing Development Officer) and Daniel Suarez (NASCAR XFINITY Series, No. 19 ARRIS Toyota with Joe Gibbs Racing) pose during the NASCAR PEAK Mexico Series announcement at the InterContinental Presidente Hotel in Mexico City on October 18, 2016. Photo - Getty Images

Steve O’Donnell (NASCAR, Executive Vice President and Chief Racing Development Officer) and Daniel Suarez (NASCAR XFINITY Series, No. 19 ARRIS Toyota with Joe Gibbs Racing) pose during the NASCAR PEAK Mexico Series announcement at the InterContinental Presidente Hotel in Mexico City on October 18, 2016. Photo – Getty Images

NASCAR announced on Tuesday, a multi-year agreement with Old World Industries (OWI) to make PEAK title sponsor of the NASCAR Mexico Series, which will run a full slate of races in 2017 and ensuing seasons.

The NASCAR PEAK Mexico Series will kick off with an exhibition race on Dec. 3-4 in Mexico City. Its tenth season will begin in 2017 with a full championship schedule that will be announced at a later date.

“The NASCAR PEAK Mexico Series is a place where young drivers are honing their skills and competing for a championship against the toughest competition in Latin America,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “The series drives interest in stock car racing in Mexico, while cultivating talented drivers and pit crew members who aspire to compete at the NASCAR national series level.”

NASCAR XFINITY Series star Daniel Suárez – the first Mexican-born driver to win a NASCAR national series race, earn a national series Sunoco Rookie of the Year award and lead a national series in points – developed his talents in the NASCAR PEAK Mexico Series. Suárez is currently competing for the NASCAR XFINITY Series championship in its inaugural Chase playoff. Another young talent the NASCAR PEAK Mexico Series has fostered is Ruben Garcia Jr., an alumnus of the NASCAR Next initiative which highlights the sport’s top up-and-coming drivers. Both Suárez and Garcia are also alums of the NASCAR Drive for Diversity program.

“Without (the NASCAR PEAK Mexico Series), I wouldn’t be here right now,” Suárez said. “Really, road course racing in Mexico has been popular for many years, but in the last ten years, with the NASCAR Mexico Series, a lot of drivers have had the opportunity to choose a different path, to choose stock car racing. I was one of those drivers and it felt like the right decision. Because of that, I was able to learn everything, how to race on ovals, how to race in a stock car. After that, I got my first opportunity in the U.S.”

As part of OWI’s deal, PEAK becomes an official NASCAR partner. The NASCAR bar mark will be featured on select PEAK products, including PEAK Antifreeze & Coolant (Official Antifreeze/Coolant of NASCAR) and PEAK Windshield Washer Fluid and Wipers (Official Washer Fluid and Wiper Blade of NASCAR), BlueDEF Diesel Exhaust Fluid and Equipment (Official Diesel Exhaust Fluid of NASCAR and Official Diesel Exhaust Fluid Equipment of NASCAR) and Herculiner Truck & Bed Liners (Official Roll-On and Spray-On Bed Liner of NASCAR).

PEAK has been involved in NASCAR since the 1990s. This season, it served as a season-long associate sponsor of Clint Bowyer’s No. 15 Chevrolet. PEAK is the title sponsor of NASCAR’s eSports partner iRacing.com, which aided in developing current NASCAR Camping World Trucks Series points leader William Byron.

“Old World Industries products have been a recognized part of the racing industry for decades, and we’re proud to help bring NASCAR to the passionate fans in Mexico and the U.S. for years to come,” said Bryan Emrich, chief marketing officer at Old World Industries. “Whether in the garage or on the track, we’ll continue to deliver quality products that auto enthusiasts can count on.”