Rebranded Axalta Coating Systems Remains Committed to Hendrick Motorsports and Jeff Gordon

DuPont-Carlyle-GroupThe Carlyle Group, one of the world’s largest and most successful investment firms with a portfolio of businesses that includes Hertz Rental Car, Allison Transmission and Dunkin’ Donuts, announced today that it has acquired DuPont’s paint business. Although the people, products and technologies will remain the same, the paint business, which sponsors the No. 24 Chevrolet of Hendrick Motorsports and driver Jeff Gordon in the NASCAR Sprint Cup Series, has been rebranded as Axalta Coating Systems. Continue reading

Petty Holdings Renews Partnership with Daytona International Speedway

Daytona_International_Speedway_thumbOwner/Operator of Richard Petty Driving Experience will also offer Exotic cars

Petty Holdings, LLC. has renewed its partnership with Daytona International Speedway designating Richard Petty Driving Experience as the exclusive consumer NASCAR ride-and-drive program at the “World Center of Racing.” The multi-year agreement also includes Petty’s newly launched Exotic Driving Experience (EDE).  Financial terms were not disclosed. Continue reading

‘Road’ Warrior: NASCAR’s Gen-6 Car Embarks on Multi-City Media Blitz

NASCAR #Gen6 Road to Daytona Fueled by Sunoco Set For U.S. Tour

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Following extensive on-track testing over the last 18 months involving more than 30 drivers, the NASCAR Sprint Cup Series Gen-6 car’s roll out has reached its next phase, and it starts in less than 24 hours.

It’s time to meet the masses.   Continue reading