Kelley Blue Book and Hendrick Motorsports Extend Partnership through 2020

Photo – Courtesy of HMS

Three-Year Renewal Continues Sponsorship of Chase Elliott

CONCORD, N.C. (Jan. 18, 2018) – Kelley Blue Book, the most trusted brand for car pricing, research, valuation and selling your car, has extended its relationship with 12-time NASCAR Cup Series champions Hendrick Motorsports with a three-year contract renewal through the 2020 racing season. Continue reading →

Horizon Global Joins Team Penske NASCAR, IndyCar Programs

Michigan Company to Sponsor Keselowski and Pagenaud with REESE and Draw-Tite Brands 

MOORESVILLE, N.C. (January 17, 2018) – Horizon Global Corporation (NYSE: HZN) has joined Team Penske with a new multi-year partnership beginning in 2018. Horizon Global towing and trailering brands REESE® and Draw-Tite® will serve as primary sponsors for the No. 2 Ford Fusion driven by Brad Keselowski in the Monster Energy NASCAR Cup Series (MENCS) races this season at Martinsville Speedway in March and Richmond Raceway in September.  The No. 2 Ford will also carry the REESE branding as an associate sponsor throughout the 2018 MENCS season. Continue reading →

Todd Gilliland to Compete for Rookie of the Year in the No. 4 Tundra

David Gilliland to Drive for the No. 4 Toyota Team in the Season-Opening Daytona Race

MOORESVILLE, N.C. (Jan. 17, 2018)– Kyle Busch Motorsports (KBM) announced today that Todd Gilliland will drive the No. 4 Tundra in 19 NASCAR Camping World Truck Series events in 2018 and vie for the Sunoco Rookie of the Year honors.  The 17-year-old will make his 2018 debut at Martinsville (Va.) Speedway March 24 and then race at Dover (Del.) International Speedway May before running the remainder of the schedule starting at Charlotte (N.C.) Motor Speedway May 18 after he becomes eligible to compete on larger tracks when he turns 18 on May 15. Continue reading →

Coca-Cola Refreshes Partnerships with NASCAR & ISC

Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR;

Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks

DAYTONA BEACH, Fla. (Jan. 17, 2018) – Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. Continue reading →