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NASCAR Accelerates Innovation Across The Sport Through Collaboration With HP

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NASCARlogoNASCAR Accelerates Innovation Across The Sport Through Collaboration With HP

HP To Become An Official Technology Partner of NASCAR

NASCAR announced a new multi-year official agreement with HP, aligning two brands that are committed to innovation. The new alliance designates HP as an Official Technology Partner of NASCAR and marks the expansion of a relationship that began one year ago when the companies collaborated on the development of the Fan and Media Engagement Center (FMEC). The agreement is structured to incentivize continued investment in the FMEC while exploring areas for future innovation throughout the sport.  Continue reading →

NASCAR Tree Planting Initiative Hits Six Figures

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NASCAR Tree Planting Initiative Hits Six Figures

2012-nascar-green-logoFans, Industry Reduce Sport’s Impact on the Environment with 150,000 New Trees; NASCAR, Virginia Department of Forestry Enter into a Memorandum of Understanding 

Thirty days, six figures and one goal – achieved with intense commitment to an unprecedented call-to-action across all NASCAR stakeholders.

NASCAR Race to Green™, a month-long initiative that galvanized teams, tracks, drivers, Official NASCAR Partners, and most importantly fans, resulted in more than 150,000 trees being planted across the country, including in areas affected by natural disasters.  Continue reading →