As many fans now know, Dupont has come under new ownership and now has a new name. The Carlyle Group bought the painting company and is now named Axalta Coating Systems. So how will the No. 24 Chevrolet look in 2013 without Dupont on the hood anymore?
As part of the new ownership announcement, Jeff Gordon will sponsor specific paint brands and not Axalta Coating Systems the first part of the 2013 season. Paint brands could include Cromax Pro, Imron, Standox, and more.
Lionel, makers of NASCAR’s die-cast cars, recently gave fans a sneak peek into what Jeff Gordon’s car may look like without Dupont. On Lionel’s website, Jeff Gordon’s scheme is almost identical to his 2011 Dupont paint scheme. Only this time it has Cromax Pro as the primary sponsor.
Cromax Pro is the first of many paint brands to appear on the car this season but Axalta Coating Systems will appear as the primary sponsor later in 2013. There is no word on the exact date Axalta will appear on the race track and that paint scheme has not been released to the public.
The Cromax Pro scheme will run at Texas Motor Speedway on April 13th. Axalta Coating Systems, formerly Dupont, will sponsor Jeff Gordon 14 times in 2013.