Last month, NASCAR Chairman and CEO Brian France announced that the NASCAR Sprint Cup Series is changing its championship format to put an increased emphasis on winning each week. Along with the spoils of victory – including a likely spot in the Chase for the NASCAR Sprint Cup – the winning driver / team will receive a WINNER decal to display on their car.

Photo – NASCAR Integrated Marketing Communications

All NASCAR Sprint Cup Series winners now will receive the decal, to place next to the driver’s name above the door, following a victory. The first recipient will be the winner of the 56th annual Daytona 500 on Sunday.