With advertising continually evolving, Tony Stewart and Mobile 1 are teaming up with a series of ‘Smoke IS the Bandit’ videos that are going viral with NASCAR fans. With most of us fed up with television advertising and tuning out, this is an ingenious move for their partnership.

Fans are on the lookout for the next episode, which means they want more of ‘Smoke IS the Bandit.’ When was the last time anyone said that about an advertisement?

For our Fan4Racing readers to stay current with the latest episodes, the introductory videos are available below, with new episodes added as they become available, saving you the time of searching them out – so check back for new episodes.

INTRODUCTION

THE CHALLENGE

THE PICKUP

THE INTERVIEW

THE SHERIFF

THE BIG FINISH