Major Media Events Elevate 2014 Chase for the NASCAR Sprint Cup
Expanded Chase Across North America Spans Three Countries,
Jeff Gordon Heading to Toronto, Carl Edwards to Visit Mexico City;
Contender and Eliminator Media Days Added To Activities
A bigger Chase for the NASCAR Sprint Cup – in both size and stature – awaits, and to help launch the brand new championship format, NASCAR announced unprecedented media and fan activities throughout the sport’s “playoffs.”
Here are a number of the initiatives:
Chase Across North America
On Wednesday, Sept. 10, the 16 Challengers will take part in the Chase Across North America media tour. The multi-country media blitz will feature 16 different drivers across 16 different cities, with one driver visiting the following locations: every Chase track market, Los Angeles, Mexico City, San Antonio, Toronto, New York and ESPN’s headquarters in Bristol, Connecticut.
For the first time, NASCAR will hit the international market during the annual pre-Chase media blitz, with two of the sport’s biggest stars already locked in for their visits. Four-time champion Jeff Gordon will visit four iconic locations in Toronto – signifying the four rounds of the Chase for the NASCAR Sprint Cup – during his “Chase Across Toronto.” Carl Edwards will take the new Chase format excitement to Mexico City when he visits some of the most internationally recognizable locations in one of the biggest cities in North America.
Chase Media Day
Chase Media Day will be held Thursday, Sept. 11, at The Murphy at 50 E. Erie Street in the heart of downtown Chicago. The 16 Challengers will take part in media availability with national and local outlets representing broadcast, print and online media, just days before the 16-nation, 10-battle Chase begins at Chicagoland Speedway on Sept. 14 at 1 p.m. CT on ESPN, MRN, SiriusXM NASCAR Radio.
Contender Media Day and Eliminator Media Day
Heading into the Contender and Eliminator rounds in the Chase for the NASCAR Sprint Cup, the remaining championship contending drivers – the 12 Contenders and Eliminator 8 – will take part in two media days that include a press conference, media rotation as well as a fan Q&A, where their driver nations will rally in support at the NASCAR Hall of Fame.
Championship Media Day
The Championship 4 contenders and their team owners will take part in a press conference heading into the last battle — Ford Championship Weekend at Homestead-Miami Speedway. The media day will take place the evening of Wednesday, Nov. 12, at the Trump National Doral Miami.
The next NASCAR Sprint Cup Series race will be the Federated Auto Parts 400 from Richmond International Raceway on Saturday, September 6 at 7:30 p.m. ET. The race will be broadcast live on ABC, MRN Radio, and SiriusXM NASCAR Radio, with extra coverage on NASCAR.com.