With the World Center of Racing taking a spotlight tomorrow for the Daytona 500 at Daytona International Speedway, two NASCAR Sprint Cup Series stars are teaming up with Homeland Security for the “If You See Something, Say Something™” campaign.
The new Public Service Announcements/PSA, which feature Kyle Busch and Dale Earnhardt Jr, and are on display this weekend at the Daytona 500. Since 2011, The Department of Homeland Security has partnered with NASCAR to create public service announcements and digital awareness products through the “If You See Something, Say Something™” campaign.
“We appreciate the continued efforts of NASCAR to partner with the ‘If You See Something, Say Something™’ campaign to help ensure that all fans, drivers and employees have a safe and enjoyable race event weekend,” said Deputy Secretary of Homeland Security Alejandro Mayorkas. “We will continue to work with our partners to expand this important public awareness campaign to ensure the safety and security of our communities.”
Fans using their smart phones will also see messaging that highlights the individual role of everyday citizens to protect their neighbors and the communities they call home, by recognizing and reporting suspicious activity when using mobile applications. In addition to these efforts, the “If You See Something, Say Something™” campaign will also display public awareness materials at the Daytona Beach International Airport, on billboards throughout the area, and at gas stations around Daytona Beach, Fla.