NASCAR and Weather Company Announce Partnership

 

NASCAR can’t control the weather at its racetracks, but through an association with The Weather Company, announced Friday as an official NASCAR partner, hyper-local prediction of conditions affecting racing venues will be more accurate than ever.

In collaboration with Flagship Solutions Group, The Weather Company will integrate a weather insights dashboard into NASCAR’s racing operation and decision support system.

“There is an enormous amount of logistics and planning needed to support a NASCAR race, but the one thing we do not have control over is weather,” said Elton Sawyer, NASCAR vice president, officiating and technical inspection.

“This partnership with The Weather Company and Flagship Solutions Group will provide NASCAR access to critical information that can improve race operations and help minimize delays while improving the race-day experience for millions of our loyal fans.”

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