DRAPER, UTAH (Jan. 30, 2018) — Premium lifestyle apparel company Black Clover is proud to announce a three-year partnership to be the official headwear supplier for 2015 NASCAR Cup Series Champion Kyle Busch. Black Clover will create a unique line of premium headwear by incorporating Busch’s ‘Rowdy’ brand and designs inspired by the champion driver into Black Clover’s signature style and look.

Busch, the driver of the No. 18 Toyota, will wear the Kyle Busch Signature Series headwear beginning with the 2018 Daytona Speedweeks activities in early February. To celebrate the new partnership, the Las Vegas native will make a special in-store appearance at Black Clover’s exclusive retail store, located inside the MGM Grand Hotel & Casino, and host an invite-only golf outing at Topgolf as part of race-week festivities when he returns to his hometown to race at Las Vegas Motor Speedway on March 4.

The Kyle Busch Signature Series headwear line will be available online and at certain retail outlets beginning the first week of February.

“Headwear is an important part of any driver’s branding, so I’m excited to be partnering with Black Clover for the creation of the Kyle Busch Signature Series,” Busch said. “Black Clover’s hats are high quality and I really enjoyed collaborating with them on designs, and I think all my Rowdy fans will enjoy what we’ve put together.”

“We partnered with Kyle because of his commitment and dedication to his sport and his genuine love for life and family off the track. This authentic attitude parallels the mission we have here at Black Clover in creating the best product, while inspiring our consumers to Live Lucky in life,” said Black Clover Founder Brett Wayment. “LIVE LUCKY™ is all about living life to the fullest—your own way.”