NASCAR and Comcast Reach Ten-Year Series Entitlement Agreement; Matches Longest Single Title Sponsorship Pact in The Sport’s History
Comcast’s XFINITY Brand to Become
Only Third Title Sponsor of the Series ‘Where Names Are Made’
NASCAR and Comcast – Nasdaq: CMCSA, CMCSK – announced a historic agreement that will make Comcast’s XFINITY brand the title sponsor of what is now known as the NASCAR Nationwide Series through 2024. The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series’ history. Continue reading
