NASCAR Fan4Racing

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NASCAR Fan & Media Engagement Center to be Featured in New National Advertising Campaign

NASCAR Fan & Media Engagement Center To Be Featured

In New National Advertising Campaign From HP

289541NASCAR CMO Steve Phelps Stars In TV Spot Breaking Today

NASCAR will be featured in new advertising launching today as part of HP’s “Build a better enterprise. Together” marketing campaign, which highlights stories of collaboration and co-innovation. NASCAR’s story illustrates how the company worked with HP to create the Fan and Media Engagement Center (FMEC), which incorporates innovative technology that is transforming its relationships with fans and partners. The centerpiece of the campaign is a fast-paced, 30-second TV spot highlighting NASCAR as one of HP’s lighthouse customers and featuring NASCAR Chief Marketing Officer Steve Phelps. Continue reading

Michael Self in Pursuit of a K&N Pro Series West Title

Michael Self
Michael Self

Michael Self started racing go-carts at age 11, switched to racing open-wheel at age 16 and just two years later, he turned to racing late model stock cars.

In 2006, Self became a member of America’s Champ Car team at Rotax Grand Finals in Portugal and by 2007 he was a Champ Car Rotax Scholarship winner.

Self made his NASCAR debut in 2009 entering two races in the K&N Pro Series West/KNPSW and by 2010, in 12 races, he finished as runner-up for Rookie of the Year and eighth in the point standings. In 2011, Self followed up his rookie year by finishing seventh in the series’ point standings. 2012 brought three wins, eight top-fives and nine top-tens in 15 races, with Self finishing sixth in the series’ point standings.   Continue reading

James Day Never Doubted his Racing Future

Photo - Courtesy of James Day Motorsports
Photo – Courtesy of James Day Motorsports

California native, James Day, grew up on the pavement of Pomona Raceway, watching his father, Richard Day, race nitro funny cars. Dreaming of following in his father’s footsteps, James became a licensed pilot of not only a nitro funny car, but Top Alcohol Funny Car, Top Alcohol Dragster, Nostalgia Top Fuel, and Nostalgia Fuel Funny Car.

There was never any doubt in James Day’s mind that driving a race car could be in his future.

Continue reading