Budweiser Launches New Interactive Racing App Featuring Kevin Harvick

BUD 360° App Puts Fans in the No. 29 Budweiser Chevrolet SS with Harvick at the Wheel
Budweiser is giving consumers a whole new look at what it’s like to hit speeds of 190 mph in the No. 29 Budweiser Chevrolet SS with the interactive BUD 360° app.
The King of Beers’ innovative new app utilizes surround video technology to provide users with a 360-degree look inside Kevin Harvick’s NASCAR Sprint Cup Series ride as the driver completes several laps at Charlotte Motor Speedway. While Harvick controls the wheel, the consumer controls the view, allowing them to experience the sensation of speed in never-before-seen angles. Continue reading






