Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET. Continue reading →
Lowe’s Home Improvement isn’t going anywhere in 2014. Jimmie Johnson has been sponsored by Lowe’s his entire Sprint Cup series career and the company doesn’t look to be going anywhere.
During the Chevrolet SS unveiling at Daytona International Speedway on Saturday, Rick Hendrick, owner of Hendrick Motorsports, was asked about rumors that Lowe’s would not be returning to his organization. Hendrick was adamant that rumors were false and that he is confident Lowe’s will continue to sponsor Jimmie Johnson in 2014.
“I don’t know where (the rumors) came from, but (Lowe’s will) be back. Wishful thinking, maybe, by some of the other folks, but they’ll be back.”
A new deal between Lowe’s and Hendrick Motorsports has not been signed but both sides are confident they will be together in 2014.
“We’ve got a verbal,” Hendrick stated. “We’ll button it up, but it’s early.”
Jimmie Johnson fans, don’t worry, the blue and white colors won’t be changing anytime soon.
The NASCAR Preview is an event where fans get a chance to preview the upcoming NASCAR season at the NASCAR Hall of Fame. Fans get autographs, teams show off their cars, drivers talk about the new season and more.
I was able to attend the NASCAR Preview and talk with a few people who are part of the NASCAR community.
Wallace talked about his new deal with Kyle Busch Motorsports. Matt Clark, Dave Moody and Dontae Allen talked about what they expect to see in the Sprint Cup series this season. One thing everybody could agree on – 2013 should be an exciting season.
Danica Patrick posted the fastest speed in the final practice session at Daytona International Speedway on Sat, Feb 16th. On Sun, Feb 17th she made history as the first female to win the Daytona 500Pole position in her 11th Sprint Cup start. Photo – Jared C Tilton/Getty Images
Rookie Wins The Coors Light Pole For The Daytona 500
Danica Patrick made NASCAR history today during Coors Light Pole qualifying for the Daytona 500, becoming the first female driver to win a pole at NASCAR’s top level – the NASCAR Sprint Cup Series.
During qualifying for the sport’s marquee event, Patrick turned a lap of 196.434 mph (45.817 seconds), giving her the first starting position for next Sunday’s Daytona 500 (1 p.m. on FOX, FOX Deportes, Motor Racing Network Radio and SiriusXM Satellite Radio). It was the fastest Daytona 500 pole-winning speed since 1990. Continue reading →
