New Agreement Designates Duralast as the ‘Official Brakes of NASCAR’
NASCAR and FDP Friction Science, a leading manufacturer and supplier of brake pads, announced today a new agreement that designates the Duralast brand as the ‘Official Brakes of NASCAR.’ With more than 50 years of brake technology and friction development experience, FDP manufactures Duralast Brakes which are sold exclusively at AutoZone.
NASCAR fans are more likely to be do-it-yourselfers when it comes to automotive maintenance and repairs. According to Scarborough Research (USA+ 2012 Release 1), among U.S. consumers who have a vehicle, NASCAR fans are approximately 15 percent more likely than non-fans to have had a brake repair in the past year and are approximately 50 percent more likely to have either done the brake repair themselves or have someone do the brake repair for free.
“Our brand loyal fan base associates NASCAR with quality and authenticity,” said Jim O’Connell, NASCAR chief sales officer. “NASCAR fans are more likely to shop at automotive specialty stores and the NASCAR bar mark will help differentiate Duralast Brakes at retail.”
Duralast will also participate in the NASCAR contingency program, with the creation of the “Brake in the Race Award” across both the NASCAR Sprint Cup Series and NASCAR Nationwide Series. The weekly award will be given to the highest eligible driver in the running order at the time of the first caution of each race. The year-end award winner will be the driver who wins the “Brake in the Race Award” the most times during the course of the season. In the event of a tie, the final series point standings shall serve as a tiebreaker.
“We are proud of our new alliance with NASCAR,” said Jack Carney, President FDP Friction Science. “We have been developing brake technology since 1969 and will continue to manufacture high-quality Duralast brakes that millions of NASCAR fans can trust.”
A full line supplier of both disc pads and brake shoes, FDP clients include OE manufacturers, retailers, program groups, warehouse distributors, exporters, and other brake manufacturers. FDP is headquartered in Tappahannock, Va., with manufacturing and R&D facilities located throughout the world.
