Tag Archives: Charlotte North Carolina

NASCAR Fan & Media Engagement Center to be Featured in New National Advertising Campaign

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NASCAR Fan & Media Engagement Center To Be Featured

In New National Advertising Campaign From HP

289541NASCAR CMO Steve Phelps Stars In TV Spot Breaking Today

NASCAR will be featured in new advertising launching today as part of HP’s “Build a better enterprise. Together” marketing campaign, which highlights stories of collaboration and co-innovation. NASCAR’s story illustrates how the company worked with HP to create the Fan and Media Engagement Center (FMEC), which incorporates innovative technology that is transforming its relationships with fans and partners. The centerpiece of the campaign is a fast-paced, 30-second TV spot highlighting NASCAR as one of HP’s lighthouse customers and featuring NASCAR Chief Marketing Officer Steve Phelps. Continue reading →

Economaki Named Third Squier-Hall Award Recipient

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Economaki Named Third Squier-Hall Award Recipient

Veteran motorsports journalist and broadcaster Chris Economaki was a fixture on NASCAR TV broadcasts in the 70s and 80s. Photo - Getty Images

Veteran motorsports journalist and broadcaster Chris Economaki was a fixture on NASCAR TV broadcasts in the 70s and 80s.
Photo – Getty Images

Former ‘Paperboy’ Chronicled NASCAR’s Rise To Major League Sport

Known for more than 50 years as the “Dean of American Motorsports,” the late journalist and broadcaster Chris Economaki has been named the third recipient of the Squier-Hall Award for NASCAR Media Excellence. Economaki will be honored during NASCAR Hall of Fame Induction Ceremony festivities on Jan. 29, 2014 and featured in an exhibit in the NASCAR Hall of Fame in Charlotte, N.C.

Economaki, who died last year at age 91, was the editor, publisher and columnist for National Speed Sport News for more than 60 years, a weekly racing publication he began selling at race tracks at the age of 14. He began his television broadcast career with ABC in 1961 and with CBS Sports helped make the Daytona 500 one of racing’s marquee events.  Continue reading →