NASCAR Names Sports Industry Veteran Kenny Mitchell Managing Director Of Brand And Consumer Marketing

Mitchell To Lead NASCAR’s Youth, Next Gen, Multicultural Marketing Efforts

NASCAR announced today that Kenny Mitchell is their new Managing Director of Brand and Consumer Marketing, responsible for leading and implementing the company’s overall brand direction and overseeing the strategic growth plans for several critical segments, including youth, millennial and multicultural. Mitchell will start on Monday, Dec. 2, and be based out of NASCAR’s headquarters in Daytona Beach.  Continue reading →