Tag Archives: FMEC

NASCAR Fan & Media Engagement Center to be Featured in New National Advertising Campaign

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NASCAR Fan & Media Engagement Center To Be Featured

In New National Advertising Campaign From HP

289541NASCAR CMO Steve Phelps Stars In TV Spot Breaking Today

NASCAR will be featured in new advertising launching today as part of HP’s “Build a better enterprise. Together” marketing campaign, which highlights stories of collaboration and co-innovation. NASCAR’s story illustrates how the company worked with HP to create the Fan and Media Engagement Center (FMEC), which incorporates innovative technology that is transforming its relationships with fans and partners. The centerpiece of the campaign is a fast-paced, 30-second TV spot highlighting NASCAR as one of HP’s lighthouse customers and featuring NASCAR Chief Marketing Officer Steve Phelps. Continue reading →

NASCAR Accelerates Innovation Across The Sport Through Collaboration With HP

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NASCARlogoNASCAR Accelerates Innovation Across The Sport Through Collaboration With HP

HP To Become An Official Technology Partner of NASCAR

NASCAR announced a new multi-year official agreement with HP, aligning two brands that are committed to innovation. The new alliance designates HP as an Official Technology Partner of NASCAR and marks the expansion of a relationship that began one year ago when the companies collaborated on the development of the Fan and Media Engagement Center (FMEC). The agreement is structured to incentivize continued investment in the FMEC while exploring areas for future innovation throughout the sport.  Continue reading →