Tag Archives: International Motor Sports Association

ARCA Joins NASCAR Family

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Ron Drager, President of ARCA, and Jim France, Vice Chairman and Executive Vice President, NASCAR, signing the agreement to officially welcome ARCA to the NASCAR family in Daytona Beach, Florida on Wednesday, April 25, 2018. Photo – NASCAR

TALLADEGA, Ala. – NASCAR announced Friday morning that it has acquired the Automobile Racing Club of America (ARCA) Series after a 60-plus year relationship between the sanctioning bodies that started with NASCAR Founder Bill France Sr. and ARCA founder John Marcum. Continue reading →

Sherwin-Williams Renews As The ‘Official Paint Of NASCAR’

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Sherwin-Williams Renews As The ‘Official Paint Of NASCAR’

FORTUNE 500 Company Leverages Multi-Faceted Official Partnership

to Continue Driving Business On and Off the Track 

NASCAR® and Sherwin-Williams, the nation’s largest specialty retailer of paint and paint supplies, announced a three-year extension to their Official Partnership. The newly signed extension will designate Sherwin-Williams as the “Official Paint of NASCAR” through 2017.

Sherwin-Williams, a FORTUNE 500 company, will continue to leverage its designation for architectural paint and the power of NASCAR’s intellectual property at its more than 4,000 stores nationwide and ignite the passion of its customers – many of whom are fiercely brand-loyal fans of the sport.  Continue reading →

IMSA And FOX Sports Announce Five-Year Multi-Media Rights Deal

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IMSA And FOX Sports Announce Five-Year Multi-Media Rights Deal

289059FOX Sports 1 And FOX Sports 2 To Broadcast Entire United SportsCar Racing

And Continental Tire Sports Car Challenge Seasons Beginning in 2014

FOX Sports and IMSA (International Motor Sports Association) announced today a five-year multi-media rights deal that solidifies United SportsCar Racing’s home on television through the 2018 season. Continue reading →