FORTUNE 500 Companies Invested In NASCAR Increases From 1-in-5 To Nearly 1-in-4

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Number of FORTUNE 500 Companies Invested In NASCAR Increases From 1-in-5 To Nearly 1-in-4

NASCARlogoEight Percent Increase in FORTUNE 500 Companies Involved in NASCAR Since 2008

Nearly one-in-four (117) FORTUNE 500 companies use NASCAR as part of their marketing mix, according to an analysis of sponsors currently in the sport when compared to the magazine’s annual list released this month. For the second consecutive year, the number of FORTUNE 500 companies involved in NASCAR increased; and is an eight percent improvement over 2008. The analysis encompassed companies currently involved as a sponsor of NASCAR’s sanctioning body, teams, tracks and/or as media partners. Continue reading

Statement from Joie Chitwood III on missed Economic Development and Job Creation Opportunity

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Statement from Joie Chitwood III on the missed Economic Development and Job Creation Opportunity for the State of Florida

Daytona_International_Speedway_thumbThe following statement is from Daytona International Speedway President Joie Chitwood III:

“We are clearly disappointed by the outcome last week in the Florida Legislature.  We made a very compelling case for what could have been a successful public / private partnership with the State of Florida to create jobs and generate real economic growth.  We also had substantial local, regional and statewide support.

“However, given this setback to our project, we are forced to reassess the proposed redevelopment and closely examine a number of factors such as its timing, size and scope, before we decide on next steps.”

 

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Petty Holdings Renews Partnership with Daytona International Speedway

Daytona_International_Speedway_thumbOwner/Operator of Richard Petty Driving Experience will also offer Exotic cars

Petty Holdings, LLC. has renewed its partnership with Daytona International Speedway designating Richard Petty Driving Experience as the exclusive consumer NASCAR ride-and-drive program at the “World Center of Racing.” The multi-year agreement also includes Petty’s newly launched Exotic Driving Experience (EDE).  Financial terms were not disclosed. Continue reading