Number of FORTUNE 500 Companies Invested In NASCAR Increases From 1-in-5 To Nearly 1-in-4

Eight Percent Increase in FORTUNE 500 Companies Involved in NASCAR Since 2008

Nearly one-in-four (117) FORTUNE 500 companies use NASCAR as part of their marketing mix, according to an analysis of sponsors currently in the sport when compared to the magazine’s annual list released this month. For the second consecutive year, the number of FORTUNE 500 companies involved in NASCAR increased; and is an eight percent improvement over 2008. The analysis encompassed companies currently involved as a sponsor of NASCAR’s sanctioning body, teams, tracks and/or as media partners. Continue reading →