Tag Archives: Snapchat Live Story

NASCAR Ramps Up Social Media Activation for #TheChase Finale at Homestead-Miami Speedway

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NASCAR Sprint Cup Series Season Culminates with Snapchat Live Story; Fans to Take Final Ride with Tony Stewart on Facebook Live

A record-setting season on social media continues Nov. 20 when NASCAR celebrates the final race in the Chase for the NASCAR Sprint Cup like never before on Snapchat, Facebook, Twitter and Instagram.

Millions of Snapchat users will receive a behind-the-scenes look at the Ford Ecoboost 400 at 2:30 pm ET on NBC, MRN and SiriusXM NASCAR Radio, from NASCAR fans sharing their race-day experiences from Homestead-Miami Speedway as part of a Snapchat Live Story. Continue reading →

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

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Photo - @NASCAR Twitter

Photo – @NASCAR Twitter

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

Snapchat to expand Live Story coverage of the sport’s biggest races  

From the speedway tailgates to the wave of the checkered flag, NASCAR® fans will be able to share their race-day experiences with Snapchat users across the world as part of a new Live Story partnership, announced today by NASCAR and Snapchat.

Through this partnership agreement, Snapchat will double its coverage of the sport’s premier race events in 2016, launching its first NASCAR Live Story at the 2016 Daytona 500®on February 21 (1 p.m. ET on FOX). Continue reading →