January 3, 2013
Hey Race Fans check out the new NASCAR.com website!
It’s pretty awesome with a new updated look and you can test drive the site with 2012 Sprint Cup champion, Brad Keselowski!
NASCAR Flips the Switch on New Digital Experience
Calendars officially turned to 2013 just a few days ago, signifying for many a point of resolution – a fresh start in determining a new course of action. Like millions of its loyal fans, NASCAR took a bold step by officially flipping the switch on a brand new digital experience, highlighted by a revamped NASCAR.com.
“As people wake up and log on to the new NASCAR.com today and every day moving forward, they will see that it was designed with one thing in mind: the fans,” said Marc Jenkins, vice president of digital media for NASCAR. “This digital experience is meant to constantly evolve based on user feedback, with the goal of creating a better digital experience for our fans.”
On the new NASCAR.com, the excitement of NASCAR will be captured through dynamic video, big, bold imagery, interactive graphics and the latest news and in-depth analysis from a choice group of NASCAR insiders and writers. Much of the content being produced by NASCAR.com’s editorial team will be focused on the upcoming races, giving fans the opportunity to consume rich, comprehensive event information on a week-to-week basis.
“The simplified NASCAR digital platform makes for easier user navigation and maximized interaction,” said Jenkins. “And most importantly, fans will have the same digital experience no matter what type of device is being used – be it a PC, a tablet or a mobile phone.”
Across the entire digital platform, there are also plenty of options for fans to further engage in on-track action on race day. The interactive live leaderboard will provide fans with in-depth information in real-time on each driver, while the popular RaceView and RaceBuddy applications will be improved for an enhanced broadcast complement on race day. Fans will also be able to engage in NASCAR FANTASY LIVE, the official NASCAR Fantasy game, which will have a brand new look and feel.
For fans heading to the racetrack, the new NASCAR.com will continue to serve as a great destination for in-depth information on NASCAR-sanctioned race tracks. From information on local attractions, track history, and most importantly, ordering race tickets, fans need to look no further than the digital home of NASCAR: NASCAR.com.
Finally, in addition to an entirely new website, NASCAR will release a pair of mobile apps before the start of the Shootout at Daytona – Feb 16, FOX – and the Daytona 500 – Feb 24, FOX – giving fans an unprecedented second screen experience on their tablets and mobile devices.
NASCAR Mobile ’13 – This app is highlighted with content such as latest news, race leaderboard, video, social media updates, in-car audio, live data and more.
NASCAR RaceView Mobile ’13 – In addition to the aforementioned features, this premium app will render a virtual live race environment, giving fans the ultimate tool to follow their favorite driver in real time throughout the entire race.
NASCAR selected SapientNitro last summer to help design and build the platform for NASCAR’s new digital experience. NASCAR has also worked very closely with technology services firm Omnigon, which has acted as an advisor throughout the rebuild. NASCAR Integrated Marketing Communications – PR
James Buescher Returns to Turner Motorsports to Compete in NASCAR Camping World Truck Series in 2013
Reigning Truck Series Champion to Drive TMS No. 31 Chevrolet Silverado for Rheem
Turner Motorsports (TMS) today announced that NASCAR Camping World Truck Series Champion, James Buescher will return to the seat of the No. 31 Chevrolet Silverado competing in a full 2013 NASCAR Camping World Truck Series (NCWTS) schedule. Much like the 2012 season, Buescher will also continue to hone his skills running select NASCAR Nationwide Series (NNS) events in 2013. Buescher will aim to become the first back-to-back NASCAR Camping World Truck Series Champion. Buescher will drive a minumum of fifteen races for new Turner Motorsports sponsor, Rheem Manufacturing Company….Rheem is one of the few sponsors in the sport today that has visited victory lane in each of NASCAR’s national series, including the Daytona 500.
In addition, to Buescher returning to the NCWTS, 2012 Champion crew chief, Michael Shelton will return to his previous role serving as crew chief for Buescher…TurnerMotorsportsLLC.com
Action Sports Legend Travis Pastrana to Drive Roush Fenway’s No. 60 NNS Ford Full-Time in 2013
Action sports legend Travis Pastrana will make the move to full-time NASCAR racing in 2013, driving Roush Fenway’s historic No. 60 Ford Mustang in all 33 events on the NASCAR Nationwide Series schedule.
“I am extremely excited about making the move into full-time NASCAR competition in 2013 and equally thrilled to have the opportunity to make that move with Jack Roush and his team at Roush Fenway Racing,” said Pastrana, a four-time rally champion, motocross champion and multiple X Games gold medal winner.
“I am very serious about making this move, running competitively and ultimately winning races in NASCAR,” added Pastrana. “No team can claim the success in the Nationwide Series that Roush Fenway has, and I know driving an RFR Ford will provide me with the maximum opportunity to develop my skills behind the wheel of a stock car.”
Pastrana has mad nine career Nationwide Series starts, including one for Roush Fenway last September at Richmond, where he qualified a career-high fifth and ran top-ten for much of the race en route to a 17th-place finish.
Pastrana will team up with veteran NASCAR crew chief Chad Norris and will be partnered with a variety of sponsors during the season. RoushFenway.com
MIS honored by MLive.com, Jackson Citizen Patriot
Michigan International Speedway garners a pair of honors from the Jackson Citizen Patriot and its MLive.com media group in a vote of its readers. The media outlet has named MIS its Corporate Citizen of the Year and track President Roger Curtis one of 13 Michiganders to watch in 2013.
The MIS mission is to be part of the community and serve as a showcase for the Irish Hills, while creating business and tourism opportunities. The track annually welcomes visitors from all 50 states and 13 countries during its annual NASCAR, wine festival and other events. But that’s not all: the facility is also a fund-raising tool for local groups and serves as a venue for new business opportunities.
In addition, MIS and its charity foundation, MIS Cares, hosts numerous events throughout the year to raise funds to donate money back to the community. MISpeedway.com