The Carlyle Group, one of the world’s largest and most successful investment firms with a portfolio of businesses that includes Hertz Rental Car, Allison Transmission and Dunkin’ Donuts, announced today that it has acquired DuPont’s paint business. Although the people, products and technologies will remain the same, the paint business, which sponsors the No. 24 Chevrolet of Hendrick Motorsports and driver Jeff Gordon in the NASCAR Sprint Cup Series, has been rebranded as Axalta Coating Systems. Continue reading
Daily Archives: February 4, 2013
Petty Holdings Renews Partnership with Daytona International Speedway
Owner/Operator of Richard Petty Driving Experience will also offer Exotic cars
Petty Holdings, LLC. has renewed its partnership with Daytona International Speedway designating Richard Petty Driving Experience as the exclusive consumer NASCAR ride-and-drive program at the “World Center of Racing.” The multi-year agreement also includes Petty’s newly launched Exotic Driving Experience (EDE). Financial terms were not disclosed. Continue reading
‘Road’ Warrior: NASCAR’s Gen-6 Car Embarks on Multi-City Media Blitz
NASCAR #Gen6 Road to Daytona Fueled by Sunoco Set For U.S. Tour
Following extensive on-track testing over the last 18 months involving more than 30 drivers, the NASCAR Sprint Cup Series Gen-6 car’s roll out has reached its next phase, and it starts in less than 24 hours.
It’s time to meet the masses. Continue reading
Auto Club Speedway Part of Mercedes Super Bowl Commercial
Being just 50 miles from the entertainment capital of the world has its advantages. Movies, commercials and television shoots seem to be the norm at Auto Club Speedway.
Case in point, yesterday’s Mercedes’ Super Bowl Sunday commercial spot. Continue reading
Talladega Speedway’s Wild Game Cook-Off Announces Celebrity Judges
This year’s Alabama Wildlife Federation / Alabama Army National Guard Wild Game Cook-Off is chock-full of famous local names to judge the unique flavors being cooked up by the competing teams. Guests will be treated to great food, fun times, and fast cars at the eighth annual event set for Saturday, Feb. 16 at Talladega Superspeedway. Continue reading