NASCAR Industry Celebrates 10th NASCAR Day On May 17th
“Ten Days Of Giving” Tour And Camping World Add Luster To This Year’s NASCAR Day
The NASCAR Foundation and many throughout the NASCAR industry will come together on Friday, May 17 at Charlotte Motor Speedway to celebrate the 10th Annual NASCAR Day. This special day is an unprecedented celebration of drivers, corporate partners, media and the sport’s millions of fans uniting with The NASCAR Foundation to support a range of charitable causes relevant and meaningful to those within the NASCAR family.
Over the past 10 years, the annual celebration has grown substantially in its outreach efforts and impact on communities throughout the country. NASCAR Day, first held in August 2004, initially consisted of supporters making financial donations and showing support by wearing a NASCAR Day pin at their place of business.
Today, it involves so much more.
For the first time, The NASCAR Foundation will be launching a “Ten Days of Giving” tour that will include philanthropic activities in several markets across the country. At each stop on the tour, beginning May 8 in Atlanta, Ga., and culminating on NASCAR Day in Charlotte, N.C., the foundation will partner with various organizations to deliver surprise acts of kindness. In addition to Atlanta and Charlotte, the tour will make stops in Winston-Salem, N.C.; Brooklyn, Mich.; Darlington, S.C.; Kansas City, Kan.; New York, N.Y.; and Daytona Beach, Fla.
“This exciting Ten Days of Giving tour reflects an overall expansion of the NASCAR Day initiative, which is perfectly aligned with our original ambition for The NASCAR Foundation,” said Betty Jane France, chairwoman of The NASCAR Foundation. “Through the years, the growth of NASCAR Day has paralleled the growth of the foundation. That has increasingly enabled us to do more to help communities throughout the U.S.”
Camping World, the Official Outdoor and RV Retailer of NASCAR, has joined the cause this year and will make the limited edition pin, designed by NASCAR’s first officially licensed artist Sam Bass, available now until May 17 at Camping World SuperCenters nationwide for a $10 donation to The NASCAR Foundation. Go online to CampingWorld.com/stores to find a location near you. NASCAR fans and supporters can also pick up their collectible pins at track during select race weekends or online at NASCAR.com/foundation. NASCAR Camping World Truck Series driver Darrell Wallace Jr. is among the drivers helping to promote NASCAR Day activities.
“I’m pumped to join Camping World and NASCAR to help promote this year’s NASCAR Day program,” said Wallace. “The NASCAR Foundation supports many great causes and has proven its ability to make a difference every year. I encourage fans to stop by Camping World to get their NASCAR Day pins and join me in supporting the NASCAR Foundation by wearing their pins on May 17.”
To date, NASCAR Day fundraising efforts has raised nearly $12 million for various charities supported by The NASCAR Foundation with an emphasis on children’s causes.
NASCAR Day at-track activations will include commemorative B-post decals on all trucks running in that day’s NASCAR Camping World Truck Series race and on all cars participating in the next day’s NASCAR Sprint All-Star Race, a special pre-race check presentation and many others.
Fans and supporters are encouraged to join the conversation on Facebook at facebook.com/NASCARFoundation and Twitter using hashtag #NASCARDay and share in the celebration of the sport’s long history of philanthropy.
NASCAR Integrated Marketing Communications
