Snapchat to Launch Premium ‘Our Story’ at Darlington’s Throwback Weekend

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Fans to Share Sights and Sounds of the Bojangles’ Southern 500 with 
Snapchatters Around the World

On a day celebrating the sport’s iconic past, NASCAR® fans attending the Bojangles’ Southern 500 can share their race-day experiences from Darlington Raceway with millions of Snapchatters through a premium ‘Our Story’ on Snapchat covering The Official Throwback Weekend of NASCAR, NASCAR announced Wednesday. Continue reading

Richard Childress Racing – Return to Prominence

Photo – Sarah Crabill/Getty Images

The buzz about Richard Childress Racing returning to prominence started three years ago when Richard Childress’s grandson Austin Dillon moved up to race full-time in the Monster Energy NASCAR Cup Series, bringing the famed No. 3 back to their stable. Already, Dillon has a few career highlights, winning the pole for the Daytona 500 in his first start, making the playoffs in both his second and third year and this year, winning the historic longest race of the season, the Coca-Cola 600 at Charlotte Motor Speedway.
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Cameos by NASCAR Stars Add Spice to New Soderbergh Film

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Joey Logano isn’t a movie star, but he clearly got a kick out of some facetious preening at Tuesday night’s screening of Logan Lucky. The new Steven Soderbergh film starring Channing Tatum was unveiled in Charlotte to a small NASCAR industry audience in advance of its nationwide release on August 18. Continue reading