Author Archives: NASCAR

NASCAR Launches NASCAR TrackPass to Expand Reach of Live Racing Content

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Digital Subscription Product Facilitates International Fan Development for 2017

NASCAR TrackPass™, the sport’s first digital subscription product developed specifically for the international market, will now offer live racing action to more NASCAR® fans than ever before. Fans around the world can watch all 38 Monster Energy NASCAR Cup Series™ and 33 NASCAR XFINITY Series™ events either through NASCAR’s local television partner or by subscribing to NASCAR TrackPass. The product will be available in 120 countries and territories at launch, with plans to continue expanding the NASCAR TrackPass footprint throughout 2017.

NASCAR TrackPass will offer full race replays and features like a live leaderboard and highlights to give fans the complete race experience. International NASCAR fans in most territories outside the U.S. and Canada can go to TrackPass.NASCAR.com to subscribe to the product or download the application for Android and iOS through the iTunes and Google Play stores. Subscription costs start at $125 per year and $15 per month and vary by individual country and territory.

“Exploring new distribution channels for race content across both broadcast and digital platforms allows NASCAR to continue strengthening its global presence and diversify the sport’s fan base,” said Steve Herbst, senior vice president, broadcasting and production at NASCAR. “Given their experience in the sport and expertise around live streaming, NBC was a natural choice to lead our development of NASCAR TrackPass, providing our international fans more choice than ever before.”

NASCAR Track Pass is powered by Playmaker Media, NBC Sports Digital’s technology service providing end-to-end support for companies in need of best-in-class live streaming and VOD solutions.

International viewers can subscribe now to kick off the 2017 Monster Energy NASCAR Cup Series season by watching the DAYTONA 500® at Daytona International Speedway this Sunday, Feb. 26.

NASCAR Expands Concussion Protocol

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Photo – Jennifer Stewart/Getty Images

NASCAR Expands Concussion Protocol

New features include consistent screening tool, additional neurological support

NASCAR announced on Friday updates to its concussion protocol for competitors, adding a consistent screening tool for all venues and increasing available neurological support for race event weekends through its new partnership with AMR

“NASCAR has worked very closely with the industry to ensure our concussion protocol reflects emerging best practices in this rapidly developing area of sports medicine,” said Jim Cassidy, NASCAR senior vice president of racing operations. “We will continue to utilize relationships we’ve had for years with leaders in the neurological research field who helped to shape these updates.”

NASCAR’s protocol now includes:

  • As part of the new rule regarding damaged vehicles, a driver whose car sustains damage from an accident or contact of any kind and goes behind the pit wall or to the garage is required to visit the Infield Care Center to be evaluated.
  • The medical portion of NASCAR’s Event Standards now require that Infield Care Center physicians incorporate the SCAT-3 diagnostic tool in screening for head injuries.
  • AMR will provide on-site neurological consultative support at select NASCAR events during the 2017 season and will work directly with NASCAR in the continued development of concussion protocol.

The new protocol goes into effect immediately for all NASCAR national series.

FOX Sports and NASCAR Productions Commemorate Jeff Gordon’s First Daytona 500 Victory in Original Documentary

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DAYTONA BEACH, FL – FEBRUARY 16, 1997: Daytona 500 1997 winner Jeff Gordon (center) celebrates with teammates Terry Labonte (left) and Ricky Craven (right) following their sweep of the first three finishing places by Hendrick Racing. Photo – Getty Images

FOX Sports and NASCAR Productions Commemorate Jeff Gordon’s First

Daytona 500 Victory in Original Documentary

Actor Luke Wilson Narrates “Beyond the Wheel” Short Film in One of Three Daytona-Themed Specials 

In advance of the 59th annual Daytona 500, FOX Sports and NASCAR Productions have teamed up to deliver a rare behind-the-scenes look at four-time champion Jeff Gordon’s first win in the “Great American Race” with an original film entitled “Refuse to Lose.” On the 20thanniversary of Gordon’s milestone triumph, the documentary takes viewers inside his journey to victory lane using never-before-seen footage of the No. 24 team captured in the ten days leading up to the event.

Featuring interviews with Gordon and crew chief Ray Evernham, both executive producers on the project, the film premieres on Thursday, Feb. 23 at 10 p.m. ET immediately following FS1’s coverage of the Can-Am Duel at Daytona International Speedway. Continue reading →

NASCAR Becomes First Sports League to Launch DeskSite Video App

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Photo – PRNewswire

NASCAR Becomes First Sports League to Launch DeskSite Video App

New HD Video Platform Delivers NASCAR.com Content On-demand to Desktops, Laptops and Tablets

Just in time for the 2017 DAYTONA 500®, NASCAR and DeskSite jointly announced today the official launch of the NASCAR DeskSite, an interactive and personalized video app that delivers premium, high-definition video content on-demand to NASCAR fans – for free.

NASCAR is the first professional sports league to launch DeskSite, which has partnerships with individual NFL, NHL and MLS team franchises.

Described as a “DVR for the Internet,” the NASCAR DeskSite serves as a digital fan hub for NASCAR.com video content including interviews with drivers, post-race recaps, in-depth coverage, driver spotlights and breaking news. The content is available to fans at any time, even offline. Continue reading →

NASCAR Bolsters Emergency Response System

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Photo – Getty Images

Expands Capabilities of NASCAR’s Medical Support Model with AMR Partnership

NASCAR announced Wednesday it is partnering with American Medical Response (AMR) to expand the capabilities of NASCAR’s medical support model and enhance on-track incident response. AMR, a recognized leader in the emergency medical services, will add a doctor and paramedic to the on-track safety team for each Monster Energy NASCAR Cup Series weekend.

NASCAR’s industry-leading medical standards remain in place; Infield Care Centers will continue to be staffed with experienced local emergency room physicians, maintaining the valuable connection with local medical facilities at every track. Combining the experience of local emergency practitioners with the familiarity that the AMR team will develop with drivers will positively impact the process for years to come. Continue reading →