Coca-Cola Refreshes Partnerships with NASCAR & ISC


Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR;

Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks

DAYTONA BEACH, Fla. (Jan. 17, 2018) – Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. Continue reading

Joe Gibbs Racing Off-Season SIM Racing League Reaches Midpoint with More Than 250,000 Viewers Tuned In



Season Continues Tonight at 8 PM on JGR’s Facebook Page

HUNTERSVILLE, N.C. (January 14, 2018) –Joe Gibbs Racing launched a sim racing league in December and more than 250,000 viewers have tuned in for the first four races to watch professional drivers compete against Average Joe’s. The eight-race series utilizes the iRacing simulator platform, and with one exception, each race is held Sunday evenings at 8 PM ET throughout the off-season and broadcast live on JGR’s Facebook page (@JoeGibbsRacing) and other social outlets.  Continue reading

Payback from Martinsville Knocks Denny Hamlin Out of Title Race

Denny Hamlin, the driver of the #11 FedEx Ground Toyota, drives after a tire issue during the Monster Energy NASCAR Cup Series Can-Am 500 at Phoenix International Raceway on November 12, 2017, in Avondale, Arizona. Photo – Robert Laberge/Getty Images

During driver introductions before Sunday’s Can-Am 500 at Phoenix Raceway, Denny Hamlin was roundly booed for something that happened nearly 2,000 miles away. Continue reading