NASCAR Daytona International Speedway

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NASCAR Fan & Media Engagement Center to be Featured in New National Advertising Campaign

Fan4Racing NASCAR

NASCAR Fan & Media Engagement Center To Be Featured

In New National Advertising Campaign From HP

289541NASCAR CMO Steve Phelps Stars In TV Spot Breaking Today

NASCAR will be featured in new advertising launching today as part of HP’s “Build a better enterprise. Together” marketing campaign, which highlights stories of collaboration and co-innovation. NASCAR’s story illustrates how the company worked with HP to create the Fan and Media Engagement Center (FMEC), which incorporates innovative technology that is transforming its relationships with fans and partners. The centerpiece of the campaign is a fast-paced, 30-second TV spot highlighting NASCAR as one of HP’s lighthouse customers and featuring NASCAR Chief Marketing Officer Steve Phelps. Continue reading →

NASCAR Green Continues Steady Growth With Addition of Eaton

Fan4Racing NASCAR

NASCAR Green Continues Steady Growth With Addition of Eaton

2012-nascar-green-logo20 Electric Vehicle Charging Stations To Be Installed At NASCAR Offices 

Drivers, charge your engines. NASCAR announced today a new multi-year official agreement with Eaton, a leader in developing global solutions for today’s most critical electrical power management challenges.The new alliance makes Eaton an Official NASCAR Green Partner, with the designation ‘Official EV Charging Solution Provider of NASCAR’ bolstering the growing roster of companies utilizing the NASCAR Green platform to validate technologies that positively impact the environment.  Continue reading →

Second Daytona Win Gives Johnson Legendary Status

Jason NASCAR Sprint Cup Series
Jimmie Johnson Wins NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 6, 2013 Photo - Getty Images
Jimmie Johnson Wins NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 6, 2013
Photo – Getty Images

No one has done it since 1982; that is until this past weekend. Sweeping both Daytona races in the same season, Jimmie Johnson broke a 30-year dry spell Saturday night with his win in the Coke Zero 400. Johnson was up front all night and held off his competitors each time they challenged him for the lead. The race was classic Daytona with carnage and nail-biting racing throughout the evening. Restrictor-plate racing doesn’t get any better and this race proved Daytona night racing is fun to watch.

Lap 32 was when Johnson found the front for the first time of the night and he wouldn’t be away from that spot for much more of the race. Continue reading →

Mellow Nationwide Race Goes to Kenseth at Daytona

Jason NASCAR Nationwide Series
Matt Kenseth wins the Subway Firecracker 250 at Daytona, Friday, July 5, 2013 Photo - Getty Images
Matt Kenseth wins the Subway Firecracker 250 at Daytona, Friday, July 5, 2013
Photo – Getty Images

Friday night’s Nationwide Series race at Daytona wasn’t a typical Daytona race. Four cautions throughout the event left very few cars off the track. Restrictor plate ace Matt Kenseth navigated his way to the front toward the closing laps and a nice draft from Truck Series regular James Buescher propelled Kenseth to his first Nationwide victory with Joe Gibbs Racing. Other than about a five car pileup, the race didn’t see too many wrecks that fans have grown accustomed to seeing in the past. Continue reading →