Daytona Rising

9 posts

Daytona Rising Progress Leading up to the Coke Zero 600

Progress continues on DAYTONA Rising  DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, […]

Toyota is First Founding Partner of Historic Daytona Rising Project

Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project At Daytona International Speedway  Extends Multi-Year Partnership At Several International Speedway Corporation Properties International Speedway Corporation is announcing a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding Partner at Daytona International Speedway […]