Tag Archives: DuPont

Axalta Coating Systems Extends Sponsorship with Jeff Gordon

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Axalta Coating Systems makes it debut at Pocono Raceway on Sunday, June 9. Photo - Hendrick Motorsports

Axalta Coating Systems makes it début at Pocono Raceway on Sunday, June 9.
Photo – Hendrick Motorsports

Axalta Coating Systems, formally Dupont, announced today that the company has extended its sponsorship with Hendrick Motorsports and Jeff Gordon through 2016.

This season has been the first year that the name Dupont has not been seen on Jeff Gordon’s car in the Sprint Cup series. Earlier this year, Dupont came under new ownership and is renamed as Axalta Coating Systems. Jeff Gordon has sponsored paint brands such as Cromax Pro so far this season in place of the Axalta name. This weekend at Pocono Raceway marks the first time Axalta will appear on the car where he will run the “firestorm” scheme. Continue reading →

Jeff Gordon Running Old Colors with New Name

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As many fans now know, Dupont has come under new ownership and now has a new name. The Carlyle Group bought the painting company and is now named Axalta Coating Systems. So how will the No. 24 Chevrolet look in 2013 without Dupont on the hood anymore? Continue reading →

Rebranded Axalta Coating Systems Remains Committed to Hendrick Motorsports and Jeff Gordon

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DuPont-Carlyle-GroupThe Carlyle Group, one of the world’s largest and most successful investment firms with a portfolio of businesses that includes Hertz Rental Car, Allison Transmission and Dunkin’ Donuts, announced today that it has acquired DuPont’s paint business. Although the people, products and technologies will remain the same, the paint business, which sponsors the No. 24 Chevrolet of Hendrick Motorsports and driver Jeff Gordon in the NASCAR Sprint Cup Series, has been rebranded as Axalta Coating Systems. Continue reading →