Tag Archives: Jill Gregory

NASCAR Unveils 2017-18 NASCAR Next Class

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Photo – Getty Images

Future Stars of the Sport Ready to Make Their Mark

Forty wins and 124 top-tens in 148 NASCAR starts during their 2016 and 2017 seasons, to date. … Three series champions, two of whom are the youngest in their respective NASCAR touring series. … The 2016 NASCAR Whelen All-American Series Rookie of the Year and the 2015 Snowball Derby runner-up.

These are just a few of the accomplishments already earned by the nine drivers in this year’s NASCAR Next class, and they’re just getting started. Continue reading →

NASCAR Celebrates Best Racing in Years with Return of Ready. Set. Race Marketing Campaign

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Monster Energy NASCAR Cup Series Creative to Debut During 2017 DAYTONA 500

Following a season highlighted by some of the closest, side-by-side racing NASCAR® fans have seen in years, NASCAR today announced the return of its 2017 season launch marketing campaign, Ready. Set. Race.

The new integrated campaign, including television creative promoting the Monster Energy NASCAR Cup Series™, will launch during the 2017 DAYTONA 500® on Feb. 26 (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). Continue reading →

Future Stars Unveiled During NASCAR Next Announcement

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NEWS-Nascar-Next-2014

Future Stars Unveiled During NASCAR Next Announcement

Three Different Countries Represented in 2016-17 Class

Two are following in the footsteps of their former NASCAR Sprint Cup Series driving fathers. One is a long-time racer who competed on the reality television show “Survivor,” and later added a degree from Stanford University. Another is one of the fastest rising stock car drivers in the Midwest. There is even a pair of international phenoms.

From Charlotte to New York City, and from Quebec to Israel, the 11 drivers who were announced as the 2016-17 NASCAR Next class today are primed for a successful and impactful future in NASCAR. This is the sixth edition of NASCAR Next, an industry-wide initiative designed to spotlight to best and brightest rising young stars in racing. Continue reading →

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

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Photo - @NASCAR Twitter

Photo – @NASCAR Twitter

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

Snapchat to expand Live Story coverage of the sport’s biggest races  

From the speedway tailgates to the wave of the checkered flag, NASCAR® fans will be able to share their race-day experiences with Snapchat users across the world as part of a new Live Story partnership, announced today by NASCAR and Snapchat.

Through this partnership agreement, Snapchat will double its coverage of the sport’s premier race events in 2016, launching its first NASCAR Live Story at the 2016 Daytona 500®on February 21 (1 p.m. ET on FOX). Continue reading →

NASCAR Marketing Campaign Celebrates 2016 Season Launch

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Photo - Courtesy DIS

Photo – Courtesy DIS

Ready. Set. Race! NASCAR Marketing Campaign Celebrates 2016 Season Launch, Fans’ Universal Passion for Racing

The Hashtag 500 to Give Fans the Chance to Race on Twitter for Memorabilia from the 2016 DAYTONA 500 

Inspired by fans’ shared love of racing, NASCAR® today unveiled a new, integrated marketing campaign celebrating the launch of the 2016 NASCAR Sprint Cup Series™ season. Ready. Set. Race will engage NASCAR fans online, at home and on the go through a blend of digital and social media activation, and original television creative.

Fans will be invited to put their racing skills to the test during the 2016 Daytona 500® on February 21, when NASCAR hosts the first-ever Hashtag 500 on Twitter. The unique promotion, developed by Ogilvy & Mather New York, will give fans a chance to win memorabilia from this year’s “Great American Race®,” including a driver firesuit, helmet, steering wheel and set of Goodyear tires, among other race-used items. Continue reading →