NASCAR Jill Gregory

16 posts

Future Stars Unveiled During NASCAR Next Announcement

NEWS-Nascar-Next-2014

Future Stars Unveiled During NASCAR Next Announcement

Three Different Countries Represented in 2016-17 Class

Two are following in the footsteps of their former NASCAR Sprint Cup Series driving fathers. One is a long-time racer who competed on the reality television show “Survivor,” and later added a degree from Stanford University. Another is one of the fastest rising stock car drivers in the Midwest. There is even a pair of international phenoms.

From Charlotte to New York City, and from Quebec to Israel, the 11 drivers who were announced as the 2016-17 NASCAR Next class today are primed for a successful and impactful future in NASCAR. This is the sixth edition of NASCAR Next, an industry-wide initiative designed to spotlight to best and brightest rising young stars in racing. Continue reading

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

Photo - @NASCAR Twitter
Photo – @NASCAR Twitter

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

Snapchat to expand Live Story coverage of the sport’s biggest races  

From the speedway tailgates to the wave of the checkered flag, NASCAR® fans will be able to share their race-day experiences with Snapchat users across the world as part of a new Live Story partnership, announced today by NASCAR and Snapchat.

Through this partnership agreement, Snapchat will double its coverage of the sport’s premier race events in 2016, launching its first NASCAR Live Story at the 2016 Daytona 500®on February 21 (1 p.m. ET on FOX). Continue reading

NASCAR Marketing Campaign Celebrates 2016 Season Launch

Photo - Courtesy DIS
Photo – Courtesy DIS

Ready. Set. Race! NASCAR Marketing Campaign Celebrates 2016 Season Launch, Fans’ Universal Passion for Racing

The Hashtag 500 to Give Fans the Chance to Race on Twitter for Memorabilia from the 2016 DAYTONA 500 

Inspired by fans’ shared love of racing, NASCAR® today unveiled a new, integrated marketing campaign celebrating the launch of the 2016 NASCAR Sprint Cup Series™ season. Ready. Set. Race will engage NASCAR fans online, at home and on the go through a blend of digital and social media activation, and original television creative.

Fans will be invited to put their racing skills to the test during the 2016 Daytona 500® on February 21, when NASCAR hosts the first-ever Hashtag 500 on Twitter. The unique promotion, developed by Ogilvy & Mather New York, will give fans a chance to win memorabilia from this year’s “Great American Race®,” including a driver firesuit, helmet, steering wheel and set of Goodyear tires, among other race-used items. Continue reading

The Future is Bright and Young with NASCAR Next 2015 Class

Photo - Getty Images
Photo – Getty Images

New NASCAR Next Class Already Making Mark on Track

Five of the six NASCAR K&N Pro Series race winners in 2015 are 21 years old or younger. The championship points leaders in both the East and West are 17 and 16. And a 17-year-old just became the highest-finishing female in the 61-year history of the NASCAR K&N Pro Series West.

It is fitting that as fans celebrate Jeff Gordon’s final year of competition, the ranks of NASCAR is becoming filled with young drivers battling to one day fill that void. And on Tuesday, in a building that honors the sport’s history, NASCAR introduced some of those potential future stars of the sport. Continue reading