Tag Archives: Kim Brink

Kenny Mitchell is NASCAR’s New Managing Director of Brand and Consumer Marketing

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NASCAR Names Sports Industry Veteran Kenny Mitchell Managing Director Of Brand And Consumer Marketing

KennyMitchellMitchell To Lead NASCAR’s Youth, Next Gen, Multicultural Marketing Efforts

NASCAR announced today that Kenny Mitchell is their new Managing Director of Brand and Consumer Marketing, responsible for leading and implementing the company’s overall brand direction and overseeing the strategic growth plans for several critical segments, including youth, millennial and multicultural. Mitchell will start on Monday, Dec. 2, and be based out of NASCAR’s headquarters in Daytona Beach.  Continue reading →

NASCAR Launches Largest Brand Campaign Ever

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NASCAR Launches Largest Brand Campaign Ever

Breaks New Creative In The Daytona 500

Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET. Continue reading →