Tag Archives: NBC Sports

NBC Sports Adds Steve Letarte to 2015 Broadcast Team

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Steve Letarte, crew chief of the #88 Chevrolet, looks on in the garage area during NASCAR Sprint Cup Series Preseason Thunder testing at Daytona International Speedway on January 11, 2013 Photo - Jared C. Tilton/Getty Images

Steve Letarte, crew chief of the #88 Chevrolet, looks on in the garage area during NASCAR Sprint Cup Series Preseason Thunder testing at Daytona International Speedway on January 11, 2013
Photo – Jared C. Tilton/Getty Images

After several reports floating around on social media throughout the day, NBC Sports, Executive Producer Sam Flood made it official that they and Hendrick Motorsports crew chief Steve Letarte have reached an agreement for him to join NBC’s multi-platform NASCAR coverage beginning in 2015. The announcement is followed by a media conference scheduled for 8:30 am ET Friday at Daytona International Speedway, when more details will be discussed. Continue reading →

NBC Sports Tabs Rick Allen as Lead Race Announcer

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Photo - Rick Allen's twitter account

Photo – Rick Allen’s twitter account

Rick Allen Named Lead Race Announcer for NBC Sports Group‘s Upcoming NASCAR Coverage

Rick Allen brings more than a decade of motorsports broadcasting experience

NBC’s Sports Group announces that Rick Allen has signed a multi-year agreement to serve as the lead race announcer for NBC’s upcoming NASCAR Sprint Cup and Nationwide Series coverage beginning in 2015. Alongside Allen in the NBC Sports Broadcast booth will be current driver Jeff Burton, who also announced that he will be joining NBC’s multi-platform NASCAR coverage.  Continue reading →

NBC Sports Brings on Jeff Burton as NASCAR Analyst

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Photo - Rainier Ehrhardt/Getty Images

Photo – Rainier Ehrhardt/Getty Images

After an announcement yesterday from Michael Waltrip Racing that he will join the organization part-time testing and driving in 2014, Jeff Burton a veteran Sprint Cup Series driver becomes the first member of NBC Sports Group‘s new on-air talent for NASCAR. Continue reading →

Kenny Mitchell is NASCAR’s New Managing Director of Brand and Consumer Marketing

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NASCAR Names Sports Industry Veteran Kenny Mitchell Managing Director Of Brand And Consumer Marketing

KennyMitchellMitchell To Lead NASCAR’s Youth, Next Gen, Multicultural Marketing Efforts

NASCAR announced today that Kenny Mitchell is their new Managing Director of Brand and Consumer Marketing, responsible for leading and implementing the company’s overall brand direction and overseeing the strategic growth plans for several critical segments, including youth, millennial and multicultural. Mitchell will start on Monday, Dec. 2, and be based out of NASCAR’s headquarters in Daytona Beach.  Continue reading →