Snapchat to Launch Premium ‘Our Story’ at Darlington’s Throwback Weekend


Fans to Share Sights and Sounds of the Bojangles’ Southern 500 with 
Snapchatters Around the World

On a day celebrating the sport’s iconic past, NASCAR® fans attending the Bojangles’ Southern 500 can share their race-day experiences from Darlington Raceway with millions of Snapchatters through a premium ‘Our Story’ on Snapchat covering The Official Throwback Weekend of NASCAR, NASCAR announced Wednesday. Continue reading

NASCAR Ramps Up Social Media Activation for #TheChase Finale at Homestead-Miami Speedway



NASCAR Sprint Cup Series Season Culminates with Snapchat Live Story; Fans to Take Final Ride with Tony Stewart on Facebook Live

A record-setting season on social media continues Nov. 20 when NASCAR celebrates the final race in the Chase for the NASCAR Sprint Cup like never before on Snapchat, Facebook, Twitter and Instagram.

Millions of Snapchat users will receive a behind-the-scenes look at the Ford Ecoboost 400 at 2:30 pm ET on NBC, MRN and SiriusXM NASCAR Radio, from NASCAR fans sharing their race-day experiences from Homestead-Miami Speedway as part of a Snapchat Live Story. Continue reading

Talent Transitions Bolster Key NASCAR Business Areas



Rogers, Parker and Warfield Assume New Roles within Organization

NASCAR announced transitions June 25th within three key business areas, highlighting the company’s commitment to talent development.

Patrick Rogers is now senior director of Driver Marketing Services, Evan Parker becomes senior director of Brand Platforms and Scott Warfield is now senior director of Social Media and Broadcast Communications.  Continue reading