Tag Archives: Social media

Kobalt Social Media Command Center to debut NASCAR Weekend at Las Vegas Motor Speedway

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Photo - David Allio

Photo – David Allio

Las Vegas Motor Speedway is taking social networking to a new level with the brand-new Kobalt Social Media Command Center during the March 7-10 NASCAR Weekend.

The social media hub, located in the Neon Garage, will host computers accompanied by large video monitors and screens that will give fans a live view of social networking by some of the top personalities in NASCAR. Guests from Team Lowe’s Racing, NASCAR, LVMS, Sprint and news media will take seats regularly in the command center to communicate with fans and share real-time information throughout the weekend. Feeds from drivers, fans, race teams and sponsors will be tracked and displayed on monitors from the second floor of the Neon Garage. Continue reading →

DIS Rides the #Daytona500 Social Media Wave

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The Photo tweeted by Brad Keselowski at the 2012 Daytona 500 that created a social media tidal wave that continues in 2013

The Photo tweeted by Brad Keselowski at the 2012 Daytona 500 that created a social media tidal wave that continues in 2013

Who doesn’t remember the Social Media tidal wave that rolled through the Daytona 500 in 2012 when Brad Keselowski tweeted from his race car a photo of the jet dryer incident? That tweet generated 200,000+ new twitter followers, within less than 24 hours for eventual Sprint Cup champion Brad Keselowski.

NASCAR tracks are still riding that social media wave as DIS launches their fan-centric social media initiatives for Budweiser Speedweeks 2013. Continue reading →

My NASCAR Tweetup Experience

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By Jordan Dodson

I had the chance to take part in my first NASCAR tweetup hosted by Jeff Gluck, from SB Nation, on Saturday at Charlotte Motor Speedway.

A tweetup is a meeting where people who are active on Twitter come together to meet each other in person. They are usually hosted by someone leading a discussion of topics. Continue reading →