The Budweiser Duel is a tradition for NASCAR as teams race for their starting sports in the Daytona 500. The Duel event has always been run on Thursday afternoon prior to the Daytona 500, which included two 60 lap races. Things will be different in 2014, with the Budweiser Duel event moving to primetime under the lights. Continue reading →
The July NASCAR Nationwide Series event at Daytona International Speedway will bear a legendary name in 2013 – the Subway Firecracker 250 Powered By Coca-Cola.
Daytona International Speedway President Joie Chitwood III, SUBWAY® Famous Fan Carl Edwards and Jared the SUBWAY® guy joined Coca-Cola in announcing the rebranding at a press conference at the Daytona International Speedway Infield Media Center. Continue reading →
Past Race Winners, Stewart, Busch and Hamlin to Compete for the Trophy at Richmond International Raceway on Thursday, April 25
NASCAR driver Denny Hamlin and Dennis Bickmeier, president of Richmond International Raceway, joined forces today to announce a star-studded lineup for the Denny Hamlin Short Track Showdown at RIR on Thursday, April 25, 2013. Continue reading →
New Agreement Designates Duralast as the ‘Official Brakes of NASCAR’
NASCAR and FDP Friction Science, a leading manufacturer and supplier of brake pads, announced today a new agreement that designates the Duralast brand as the ‘Official Brakes of NASCAR.’ With more than 50 years of brake technology and friction development experience, FDP manufactures Duralast Brakes which are sold exclusively at AutoZone.
NASCAR fans are more likely to be do-it-yourselfers when it comes to automotive maintenance and repairs. According to Scarborough Research (USA+ 2012 Release 1), among U.S. consumers who have a vehicle, NASCAR fans are approximately 15 percent more likely than non-fans to have had a brake repair in the past year and are approximately 50 percent more likely to have either done the brake repair themselves or have someone do the brake repair for free.
“Our brand loyal fan base associates NASCAR with quality and authenticity,” said Jim O’Connell, NASCAR chief sales officer. “NASCAR fans are more likely to shop at automotive specialty stores and the NASCAR bar mark will help differentiate Duralast Brakes at retail.”
Duralast will also participate in the NASCAR contingency program, with the creation of the “Brake in the Race Award” across both the NASCAR Sprint Cup Series and NASCAR Nationwide Series. The weekly award will be given to the highest eligible driver in the running order at the time of the first caution of each race. The year-end award winner will be the driver who wins the “Brake in the Race Award” the most times during the course of the season. In the event of a tie, the final series point standings shall serve as a tiebreaker.
“We are proud of our new alliance with NASCAR,” said Jack Carney, President FDP Friction Science. “We have been developing brake technology since 1969 and will continue to manufacture high-quality Duralast brakes that millions of NASCAR fans can trust.”
A full line supplier of both disc pads and brake shoes, FDP clients include OE manufacturers, retailers, program groups, warehouse distributors, exporters, and other brake manufacturers. FDP is headquartered in Tappahannock, Va., with manufacturing and R&D facilities located throughout the world.
This site is owned and operated by Fan4Racing Blog and Radio
All rights reserved
