Coca-Cola Refreshes Partnerships with NASCAR & ISC

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Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR;

Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks

DAYTONA BEACH, Fla. (Jan. 17, 2018) – Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. Continue reading

NASCAR ‘After the Lap’ Returns to Las Vegas

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Photo - Tom Pennington/Getty Images

Photo – Tom Pennington/Getty Images

NASCAR After The Lap™ Sponsored By Ford Motor Company, Coca-Cola, and

Sprint Returns to Las Vegas For Sixth-Straight Year

For First Time Fans Can Win A 2015 Ford Mustang GT /

All 16 Chase for the NASCAR Sprint Cup Drivers to be Featured at Event 

NASCAR® announced today that NASCAR After The Lap™ sponsored by Ford, Coca-Cola, and Sprint will return to Las Vegas for its sixth-consecutive year. Since its debut in 2009, NASCAR After The Lap has earned the reputation with fans as the must-see event during NASCAR Sprint Cup Series Champion’s Week™. This year’s show returns to the Pearl Palms Concert Theater inside the Palms Casino Hotel on Thursday, December 4 at 5 p.m. PT.  Continue reading

Sir Malcolm Campbell’s Bluebird V Ready to Voyage to the Goodwood Festival of Speed in England

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Sir Malcolm Campbell’s Bluebird V Ready to Voyage to the Goodwood Festival of Speed in England

1935 Bluebird  Photo - Courtesy of DIS

1935 Bluebird
Photo – Courtesy of DIS

For the second time in its history, Sir Malcolm Campbell’s Bluebird V is crossing the Atlantic Ocean to the United Kingdom to be on display at the Goodwood Festival of Speed.

The historic land speed record vehicle will be on display July 11-14 at the Goodwood Festival of Speed, which is the world’s biggest and most diverse celebration of the history of motorsport held on the grounds of the Goodwood House, West Sussex, England. Continue reading

July NASCAR Nationwide Series Race at DIS Renamed Subway Firecracker 250 Powered By Coca-Cola

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The July NASCAR Nationwide Series event at Daytona International Speedway will bear a legendary name in 2013 – the Subway Firecracker 250 Powered By Coca-Cola.

Daytona International Speedway President Joie Chitwood III, SUBWAY® Famous Fan Carl Edwards and Jared the SUBWAY® guy joined Coca-Cola in announcing the rebranding at a press conference at the Daytona International Speedway Infield Media Center. Continue reading