NASCAR Digital Media Makes Strategic Personnel Moves to Position for Continued Growth
Colin Smith to Manage Day-to-Day Operations for NDM
NASCAR announced June 26th several staff moves designed to put NASCAR Digital Media (NDM) in place for continued growth and success. Continue reading
Company’s Success in NASCAR Mirrors Its Own Growth;
Camping World’s Run as Series Entitlement Sponsor to Extend to 14-Consecutive Years
NASCAR announced today it has reached a seven-year agreement with Camping World to stay on as the entitlement sponsor of the NASCAR Camping World Truck Series through 2022. The new deal ensures that Camping World will own exclusive rights as title sponsor for a total of 14-consecutive years, equaling the longest entitlement sponsorship in the history of the national series, which is celebrating its 20th season. Continue reading
NASCAR Fan & Media Engagement Center To Be Featured
In New National Advertising Campaign From HP
NASCAR CMO Steve Phelps Stars In TV Spot Breaking Today
NASCAR will be featured in new advertising launching today as part of HP’s “Build a better enterprise. Together” marketing campaign, which highlights stories of collaboration and co-innovation. NASCAR’s story illustrates how the company worked with HP to create the Fan and Media Engagement Center (FMEC), which incorporates innovative technology that is transforming its relationships with fans and partners. The centerpiece of the campaign is a fast-paced, 30-second TV spot highlighting NASCAR as one of HP’s lighthouse customers and featuring NASCAR Chief Marketing Officer Steve Phelps. Continue reading