Grand Finale NASCAR Announces Date, Venue for Postseason Awards


Las Vegas Set to Host Monster Energy NASCAR Cup Series Champion’s Week, Awards

NASCAR announced this week a return to Las Vegas for the ninth consecutive year with the annual postseason culmination of Champion’s Week — the 2017 Monster Energy NASCAR Cup Series Awards — to be held at Wynn Las Vegas on Thursday, Nov. 30, 2017. Continue reading

NASCAR Names Ford Motor Company Winner of ‘Driving Business Award



NASCAR Names Ford Motor Company Winner Of ‘Driving Business Award’

Ford Becomes First Three-Time Award Recipient;

Exemplary Member of the NASCAR Fuel For Business Council


Days after Ford Motor Company celebrated its first NASCAR Sprint Cup Series victory of the season, the manufacturer will take home its third NASCAR “Driving Business Award.” Ford is the first three-time recipient of the annual award, which is bestowed upon the Official NASCAR Partner that demonstrates leadership and results through its participation in the NASCAR Fuel for Business (NFFB) Council.

The NFFB Council hosted its first meeting of the year last week in Las Vegas, bringing together an exclusive group of nearly 60 Official NASCAR Partners. Ford has been competing in NASCAR since 1949 and has been a proud member of the NFFB Council since 2007. Council members bring key personnel from across their organization to construct customized deals that help address specific business needs.

As a result of Ford’s participation in the Council in 2015, Ford aligned business goals with a number of Official NASCAR Partners, resulting in highly visible partnerships and a number of programs that were successful in ‘Driving Business.’

“As a proud member of the Council, winning the ‘Driving Business Award’ for the third time is proof, yet again, of how effective the NASCAR Fuel for Business Council platform is at generating a positive return on investment for partners,” said Tim Duerr, Ford Performance motorsports marketing manager. “At Ford, we’re constantly identifying new and innovative ways to add value to our partnerships, and this tool maximizes our B2B strategy in motorsports.”

As one of the most active participants of the NFFB Council in 2015, Ford identified procurement opportunities, optimized chances for NASCAR partners to purchase Ford vehicles for their fleets, offered participation in Ford’s “Partner Recognition Program” and created successfucl co-marketing programs. Highlights from Ford’s success in 2015 leveraging the NFFB Council include:

  • Ford sold more than 3,500 vehicles through its ‘Partner Recognition Program’
  • Co-marketing programs with MillerCoors, Goodyear and SiriusXM result in nearly 900 vehicles sold
  • Ford executed multiple deals that eclipsed $5 million in value
  • More than two-thirds of Council members participated in business-to-business deals with Ford

“Ford continues to be a preeminent member of the NASCAR Fuel for Business Council, setting the standard as an active and dedicated partner during our quarterly meetings,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “Committed to winning both on and off the track, Ford’s ability to execute business-to-business deals delivered results worthy of being a three-time recipient of the award.”

Since the NFFB’s 2004 inception, the Council has facilitated hundreds of millions of dollars in annual revenue and savings to its participating members.

Be sure to watch the next NASCAR Sprint Cup Series race – the Good Sam 500 at Phoenix International Raceway on Sunday, March 13 at 3:30 p.m. ET on FOX, MRN and SiriusXM.


NASCAR® Chase Fest™ Sponsored By Toyota To Celebrate The Beginning of Chase for the NASCAR Sprint Cup™ in Chicago



NASCAR® Chase Fest™ Sponsored By Toyota To Celebrate

The Beginning of Chase for the NASCAR Sprint Cup™ in Chicago

Fan Fest Will Feature All 16 Challengers, Concert By 3 Doors Down and More

Chicago will once again host the start of the Chase for the NASCAR Sprint Cup with one of the biggest NASCAR® themed parties of the season, NASCAR Chase Fest™ sponsored by Toyota. The free outdoor fan fest will feature all 16 NASCAR Sprint Cup Series™ Challengers and culminate with a live concert by Grammy-nominated band, 3 Doors Down. NASCAR Chase Fest will take place on Weed Street between Fremont and Kingsbury streets from 2 p.m. to 9 p.m. CDT on September 17. Continue reading

NASCAR, Las Vegas Announce Renewal Agreement to Host NASCAR Sprint Cup Series Awards



NASCAR, Las Vegas Announce Renewal Agreement to Host NASCAR Sprint Cup Series Awards

2015 Awards Set for Dec. 4 at Wynn Las Vegas; DAYTONA Rising / NASCAR Motorsports Marketing Forum Schedules Dates in Las Vegas, Daytona Beach 

NASCAR® announced today that the annual NASCAR Sprint Cup Series™ Awards – and all of NASCAR Sprint Cup Series Champion’s Week™ – will return to Las Vegas in 2015 as part of a renewed partnership with the destination. The agreement ensures that Las Vegas will continue hosting the week-long celebration, offering fans and industry members a chance to see the sport’s stars and congratulate the 2015 NASCAR Sprint Cup Series champion. Continue reading

NASCAR Promotes Executives to Leadership Roles


NASCAR-Flag logo

Phelps and O’Donnell Take on Broad Leadership Roles and Top Posts in Charlotte Region

Stefanyshyn, Pemberton Promoted

NASCAR announced today it has elevated the responsibilities of Steve Phelps and Steve O’Donnell with both assuming leadership roles in NASCAR’s Charlotte region offices effective immediately. The moves are designed to balance the company’s senior leadership across NASCAR’s various offices and accelerate the implementation of several key growth initiatives.

“In Steve Phelps and Steve O’Donnell, NASCAR has two seasoned leaders who are highly respected throughout the industry and have records of success in leading key functions within NASCAR,” said NASCAR Chairman and Chief Executive Officer Brian France. “Our strong teams in Charlotte and Concord are engaged in many efforts critical to the sport’s future and we’re confident having these two leaders at the helm on a day-to-day basis will accelerate projects and help us drive innovation for the future.”

Phelps, NASCAR Executive Vice President and Chief Marketing Officer, now will lead the company’s operations at NASCAR Plaza in Uptown Charlotte. Phelps, who will continue to report to NASCAR Chief Operating Officer Brent Dewar, retains all of his current responsibilities which include oversight of Brand Marketing, Integrated Marketing Communications, NASCAR Digital Media and NASCAR Properties. As part of this move, Phelps now also will assume oversight of Licensing, as well as Entertainment Marketing to bolster integration between the Los Angeles-based division and the other marketing and content disciplines operating primarily out of Charlotte.

O’Donnell assumes leadership of NASCAR’s Research & Development Center in Concord, North Carolina. Reporting to NASCAR President Mike Helton, O’Donnell has been named Executive Vice President & Chief Racing Development Officer and will add oversight of all operations in Concord, including Racing Development and Innovation, as well as Competition. O’Donnell maintains oversight of Racing Operations, Industry Services, Green Innovation, Touring / Weekly Series and Membership Services in addition to his new responsibilities.

Gene Stefanyshyn, who leads NASCAR’s Racing Development and Innovation group, and Robin Pemberton, who heads the Competition department, both have been promoted to senior vice president and now will report to O’Donnell.  Additionally, Tom Swindell who has played a key role on several recent Racing Operations initiatives has been assigned to Concord where he will work closely with O’Donnell on short- and long-term development projects.

Stefanyshyn, who joined NASCAR in May 2013, has made an immediate impact on the company in leading the transformation and modernization of NASCAR’s rules package development, testing and parts approval processes and set in motion a number of innovation projects for future racing development.  Pemberton, a long-time crew chief in the NASCAR Sprint Cup Series, has played a key role in the evolution of NASCAR’s officiating model, qualifying procedures and championship format since his arrival at NASCAR in 2004.

“Gene and Robin both bring invaluable experience and unique expertise to our team in Concord, and we are enjoying some of the best competition ever in NASCAR due to their efforts,” said O’Donnell. “We are constantly looking to improve and while we have very good momentum on an array of projects, we believe we can make an already strong product even better in a variety of ways for the industry and most importantly, for the fans.”