During Autoweek’s Racing Conference held Tuesday in Detroit, NASCAR announced a further enhancement to the new Gen-6 NASCAR Sprint Cup Series (NSCS) cars that puts even more focus on manufacturer identity. In addition to displaying the names of the drivers on the Gen-6 car windshield, there will also be manufacturer identification present on either side of the driver’s name. The round table, town hall-style conference featured a panel that included NASCAR President Mike Helton, NASCAR VP of Competition Robin Pemberton and NASCAR VP of Brand, Consumer and Series Marketing Kim Brink, as well as executives from Chevrolet SS, Ford Fusion and Toyota Camry. Continue reading →