Industry to Remember Fallen Service Members at Coca-Cola 600
DAYTONA BEACH, Fla. – Beginning Memorial Day weekend, the NASCAR industry will honor the United States Armed Forces heroes and their families as part of NASCAR Salutes Refreshed by Coca-Cola – a collective expression of reverence, respect and gratitude for those who served and continue to defend America today. Continue reading
Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR;
Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks
DAYTONA BEACH, Fla. (Jan. 17, 2018) – Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. Continue reading
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Windshield Tribute Part of NASCAR: An American Salute at Coca-Cola 600
Continuing the sport’s long-standing tradition of honoring the United States Armed Forces, all 40 NASCAR Sprint Cup Series drivers will bear the name of a fallen service member on their race car windshields during Sunday’s Coca-Cola 600 at Charlotte Motor Speedway (6 p.m. ET on FOX, PRN, SiriusXM NASCAR Radio), NASCAR announced today.
For the second consecutive year, “600 Miles of Remembrance” will pay tribute this Memorial Day Weekend to those who bravely served and died defending our country. Windshield headers normally reserved for drivers’ last names will read “SGT HARVEY,” “LCPL RAMIREZ,” and “SPC BEAUDOIN,” among other names of the fallen. Continue reading