Going All-Access with the MWR Girls

new-hampshire-july-2013-c-331My magical weekend at the New Hampshire Motor Speedway had way more than I thought it would. For example, Sunday at the track was drastically better than I was expecting when one tweet changed my day that morning. That was the tweet that gave me some unprecedented access to the garage area during the pre-race hours. When the Michael Waltrip Racing girls “MWR Girls” had a morning contest for some garage tour passes, I jumped right on for the experience of a lifetime. Continue reading

Penske Racing’s Brad Keselowski and Joey Logano Hit the Small Screen

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Penske Racing’s Brad Keselowski And Joey Logano Hit The Small Screen

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Brad Keselowski on set with actor Valerie Azlynn, who plays paramedic Melanie Sutton, on the TBS television comedy “Sullivan & Son,” for an cameo appearance that premieres on Thursday, July 18, 2013 at 10 p.m. ET on TBS Photo – TBS

Keselowski To Appear On TBS’s ‘Sullivan & Son,’ Logano Stars In Disney XD’s ‘Lab Rats

Reigning NASCAR Sprint Cup Series champion Brad Keselowski and Penske teammate Joey Logano are set to showcase their acting skills on the small screen. Keselowski will appear in the comedy series “Sullivan & Son” (Thursday, July 18, 10 p.m. ET/PT, TBS) while Logano plays a role in an all-new episode of the hit comedy “Lab Rats” (Monday, July 22, 9 p.m. ET/PT, Disney XD).  Continue reading

Jason’s Journey: Practice Makes Perfect

JasonJourneylogo400x300The old saying of ‘practice makes perfect’ has worn off as time has passed. The saying means little to many and some just ignore it. For me, this saying is motivation. It has inspired me to write and its inspiring me to write this right now. Because, it’s so true. Practice makes perfect.

Currently in the internship I’m doing, we’re basically on an off few weeks so our job is to keep practicing. Practice recaps, interviews, and writing in general. For me, that’s not a real assignment since that’s what I do every week anyways. Continue reading

Unforgettable Experiences Made Up My Weekend at New Hampshire

new-hampshire-july-2013-c-075When I left for the New Hampshire Motor Speedway last week, I had no idea what was to come. I was hoping for some good racing and to meet a few people. I really didn’t expect anything more than that, but what I ultimately left the track with, were memories that would last a lifetime. These memories will forever be special to me and what’s special about them is that they all came as surprises. Continue reading

NASCAR Announces Initiative to Transform Competition and Fan Experience

(L-R) Robin Pemberton, NASCAR Vice President, CompetitionGene Stefanyshyn, NASCAR Vice President, Innovation and Racing DevelopmentSteve O'Donnell, NASCAR Senior Vice President, Racing Operations speak to the media at NASCAR Research & Development Center on July 15, 2013  Photo - Street Lecka/Getty Images

(L-R) Robin Pemberton, NASCAR Vice President, CompetitionGene Stefanyshyn, NASCAR Vice President, Innovation and Racing DevelopmentSteve O’Donnell, NASCAR Senior Vice President, Racing Operations speak to the media at NASCAR Research & Development Center on July 15, 2013
Photo – Street Lecka/Getty Images

Fans are you ready for the future of NASCAR? NASCAR executives are preparing to take fans and competition to the next level.

NASCAR is recognized as a sports leader in bringing fans closer to the experience both at the track and to those watching from home. And today NASCAR reinforced their goal of constantly improving their core product by announcing their launch of a wide-ranging initiative to transform its Competition and in turn, enhance the fan experience.

This initiative began in 2012 with direction from NASCAR CEO, Brian France, as a careful evaluation of Competition, with a world-class consulting firm, who has worked with about every major sport in America and globally, McKinsey & Company. Also brought on for this project is automotive executive Brent Dewar.

“…this really started back in May or June of last year with Brian asking NASCAR to really lead in the technology and innovation space,” said Steve O’Donnell. “So we started out, a group of us, going out to a number of the leaders in the technology space from a company standpoint.  We met with a lot of the leading universities in the U.S., as well, and gathered some data as to what are some of the new emerging technologies, what could we be at NASCAR’s research and development center, and from there really applied that to what we have in place today and how we needed to change or evolve to become worldwide leaders in the innovation space. That led us obviously to the guy on my right with the hiring of Gene Stefanyshyn and initiatives that we’re looking at today.”

A steering committed led by Mike Helton, Steve O’Donnell, Gene Stefanyshyn, Robin Pemberton and Steve Phelps created and guided four internal ‘working teams’ to create a blueprint accomplishing their goal of transforming Competition in four key areas of Rules, Governance, Deterrence/Penalties and Officiating/Inspection.

There have been two primary goals from the outset – continue to modernize Competition by injecting science and technology into all of their operations – as Brian France has repeatedly declared – and position NASCAR as a leader in the sports and entertainment marketplace of the future Continue reading