Daily Archives: November 15, 2016

In Championship 4, Joe Gibbs Racing Must Deal with Unprecedented Success

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Photo - Robert Laberge/Getty Images

Photo – Robert Laberge/Getty Images

The crowning achievement of Joe Gibbs Racing’s 2016 season may also be its biggest problem.

But it’s a problem the organization is happy to have.

When defending NASCAR Sprint Cup Series champion Kyle Busch earned a return trip to the Championship 4 season finale at Homestead-Miami Speedway with a second-place finish at Phoenix, JGR became the first organization in the three-year history of the Chase’s elimination format to put more than one driver in the final race with a chance to win the title. Continue reading →

NASCAR Ramps Up Social Media Activation for #TheChase Finale at Homestead-Miami Speedway

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NASCAR Sprint Cup Series Season Culminates with Snapchat Live Story; Fans to Take Final Ride with Tony Stewart on Facebook Live

A record-setting season on social media continues Nov. 20 when NASCAR celebrates the final race in the Chase for the NASCAR Sprint Cup like never before on Snapchat, Facebook, Twitter and Instagram.

Millions of Snapchat users will receive a behind-the-scenes look at the Ford Ecoboost 400 at 2:30 pm ET on NBC, MRN and SiriusXM NASCAR Radio, from NASCAR fans sharing their race-day experiences from Homestead-Miami Speedway as part of a Snapchat Live Story. Continue reading →