NASCAR and Disney-Pixar’s “Cars 3” announced a season-long partnership on Thursday at Daytona International Speedway. Scheduled for release on June 16, Cars 3 “very much pays homage to stock car racing and its rich history,” said director Brian Fee.
“Our drama leans into the drama, emotion and excitement NASCAR fans find at every race.”
Owen Wilson, who will serve as the grand marshal for Sunday’s 59th running of the Daytona 500, will reprise his role as the voice of Lightning McQueen, but his isn’t the only voice NASCAR fans will find familiar.
Drivers Chase Elliott, Ryan Blaney, Daniel Suarez and Darrell “Bubba” Wallace Jr. all will voice characters in the film, joining NASCAR veterans Richard Petty, Darrell Waltrip, Jeff Gordon, Kyle Petty, Ray Evernham, Humpy Wheeler and broadcasters Mike Joy and Shannon Spake.
Cars 3 will have an at-track presence throughout the 2017 season, as well as a co-branded merchandise program through Fanatics, kicking off this week for the Daytona 500.
The sport’s youth program, NASCAR Acceleration Nation, and the NASCAR Hall of Fame will be featured prominently throughout the Cars 3 nationwide tour. Later this year, NASCAR and Disney will release NASCAR Acceleration Nation and Cars 3 co-branded in-classroom learning materials for elementary school students.