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NASCAR XFINITY Series PowerShares 300 at Daytona Preview

Monster Energy NASCAR Cup Series NASCAR Track News Xfinity Series

NASCAR XFINITY Series teams will race 300 miles over 120 laps in the PowerShares QQQ 300 at Daytona International Speedway Saturday, February 25, 2017. FOX Sports 1 coverage begins at 3 pm ET with the green flag around 3:30 pm ET. Radio coverage is on MRN and SiriusXM NASCAR Radio.

Joe Gibbs Racing Goes for Six – After capturing its fifth NASCAR XFINITY Series owner title last season (2008, ’09, ’10, ’12 and ’16) the JGR organization immediately turned its attention to number six. This season Kyle Busch, Erik Jones, Matt Tifft and Daniel Suarez will contribute to the owner title winning cause. Jones, Tifft and Suarez will be competing this weekend at Daytona. Gibbs has four NASCAR XFINITY Series Daytona wins, but only once in the season opener (Tony Stewart, 2008). Continue reading →

NASCAR Celebrates Best Racing in Years with Return of Ready. Set. Race Marketing Campaign

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Monster Energy NASCAR Cup Series Creative to Debut During 2017 DAYTONA 500

Following a season highlighted by some of the closest, side-by-side racing NASCAR® fans have seen in years, NASCAR today announced the return of its 2017 season launch marketing campaign, Ready. Set. Race.

The new integrated campaign, including television creative promoting the Monster Energy NASCAR Cup Series™, will launch during the 2017 DAYTONA 500® on Feb. 26 (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). Continue reading →

NASCAR Launches NASCAR TrackPass to Expand Reach of Live Racing Content

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Digital Subscription Product Facilitates International Fan Development for 2017

NASCAR TrackPass™, the sport’s first digital subscription product developed specifically for the international market, will now offer live racing action to more NASCAR® fans than ever before. Fans around the world can watch all 38 Monster Energy NASCAR Cup Series™ and 33 NASCAR XFINITY Series™ events either through NASCAR’s local television partner or by subscribing to NASCAR TrackPass. The product will be available in 120 countries and territories at launch, with plans to continue expanding the NASCAR TrackPass footprint throughout 2017.

NASCAR TrackPass will offer full race replays and features like a live leaderboard and highlights to give fans the complete race experience. International NASCAR fans in most territories outside the U.S. and Canada can go to TrackPass.NASCAR.com to subscribe to the product or download the application for Android and iOS through the iTunes and Google Play stores. Subscription costs start at $125 per year and $15 per month and vary by individual country and territory.

“Exploring new distribution channels for race content across both broadcast and digital platforms allows NASCAR to continue strengthening its global presence and diversify the sport’s fan base,” said Steve Herbst, senior vice president, broadcasting and production at NASCAR. “Given their experience in the sport and expertise around live streaming, NBC was a natural choice to lead our development of NASCAR TrackPass, providing our international fans more choice than ever before.”

NASCAR Track Pass is powered by Playmaker Media, NBC Sports Digital’s technology service providing end-to-end support for companies in need of best-in-class live streaming and VOD solutions.

International viewers can subscribe now to kick off the 2017 Monster Energy NASCAR Cup Series season by watching the DAYTONA 500® at Daytona International Speedway this Sunday, Feb. 26.

NASCAR Expands Concussion Protocol

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Photo – Jennifer Stewart/Getty Images

NASCAR Expands Concussion Protocol

New features include consistent screening tool, additional neurological support

NASCAR announced on Friday updates to its concussion protocol for competitors, adding a consistent screening tool for all venues and increasing available neurological support for race event weekends through its new partnership with AMR

“NASCAR has worked very closely with the industry to ensure our concussion protocol reflects emerging best practices in this rapidly developing area of sports medicine,” said Jim Cassidy, NASCAR senior vice president of racing operations. “We will continue to utilize relationships we’ve had for years with leaders in the neurological research field who helped to shape these updates.”

NASCAR’s protocol now includes:

  • As part of the new rule regarding damaged vehicles, a driver whose car sustains damage from an accident or contact of any kind and goes behind the pit wall or to the garage is required to visit the Infield Care Center to be evaluated.
  • The medical portion of NASCAR’s Event Standards now require that Infield Care Center physicians incorporate the SCAT-3 diagnostic tool in screening for head injuries.
  • AMR will provide on-site neurological consultative support at select NASCAR events during the 2017 season and will work directly with NASCAR in the continued development of concussion protocol.

The new protocol goes into effect immediately for all NASCAR national series.