DAYTONA BEACH, Fla. – One of the most recognizable partnerships in all of sports has returned with vigor as NASCAR and Anheuser-Busch announced Wednesday the return of the “Busch Pole Award” in the Monster Energy NASCAR Cup Series and that Busch will serve as the “Official Beer of NASCAR.” Continue reading
America’s most iconic beer paid tribute to America’s heroes on Thursday, as Kevin Harvick, driver of the No. 29 Budweiser Chevrolet SS in the NASCAR Sprint Cup Series, made a special visit with military men and women stationed at Fort Bragg, N.C.
Folds of Honor Foundation founder Major Dan Rooney and Rocky Sickmann, director of military sales for Anheuser-Busch and retired U.S. Marines Sergeant, joined Harvick at Fort Bragg while he visited the Warrior Transition Battalion’s (WTB) Soldier and Family Assistance Center. The Fort Bragg Warrior Transition Battalion provides command and control, primary care and case management for warriors who have suffered injury or illness while serving as a member of the U.S. Army. Continue reading
Budweiser Launches New Interactive Racing App Featuring Kevin Harvick
BUD 360° App Puts Fans in the No. 29 Budweiser Chevrolet SS with Harvick at the Wheel
Budweiser is giving consumers a whole new look at what it’s like to hit speeds of 190 mph in the No. 29 Budweiser Chevrolet SS with the interactive BUD 360° app.
The King of Beers’ innovative new app utilizes surround video technology to provide users with a 360-degree look inside Kevin Harvick’s NASCAR Sprint Cup Series ride as the driver completes several laps at Charlotte Motor Speedway. While Harvick controls the wheel, the consumer controls the view, allowing them to experience the sensation of speed in never-before-seen angles. Continue reading